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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

Having this data in one place will help you create a more effective fundraising and communication strategy and build deeper relationships with your donors. . Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics. Marketing solutions.

Software 102
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Sustain Association Membership: 4 Key Features of Your AMS

Achieve

When your members are looking to interact with your association, look for news updates, or find programming information, the first place they’ll likely stop is your website. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Event comparison.

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Optimizing Event Outcomes

Connection Cafe

Try looking at a variety of meaningful metrics (not just dollars raised) to better understand the drivers for the event and provide feedback you can use for optimizing future events. as well as year-over-year comparisons for each metric. as well as year-over-year comparisons for each metric. Emotional branding.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Other metrics we look at include: What are our sign-ups for our newsletter? 6 Katrin 09.19.07

Stats 100
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23 Top Virtual Fundraising Ideas

CauseVox

You could either turn an existing event into something virtual or create a completely new virtual fundraising event in its place. We typically see organizations that do peer-to-peer fundraising not only help create a sense of community, but they also raise about 2x as much in comparison to other digital fundraising initiatives.

Virtual 98
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Then, Google places these ads in strategic locations, such as at the very top of a search results page above the organic search results. Fill out the registration form, where you’ll agree to Google’s non-discrimination statements and provide some information about your organization. Strategically place calls to action.

Grant 52