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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

sgEngage

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 119
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Looking Past Vanity Metrics to Actionable Analytics

Forum One

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Getting, shall we say obsessed, with this number may lead to inaccurate or incomplete comparisons.

Metrics 40
professionals

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Quantum Metric raises $200M, now valued at over $1B, for its digital product design platform

TechCrunch

Quantum Metric , which provides a cloud-based service both to build digital products and then test and fix them in real time to improve how they work, sold by the company as Continuous Digital Product Design, has picked up $200 million in funding, a Series B round that values the company at more than $1 billion.

Metrics 103
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Raise the Board’s Financial IQ

.orgSource

Developing a consistent format that allows for easy comparison across months and years. To highlight the significant metrics, describe the relationship between the budget, the plan, and initiatives that are important to members. Eliminating unnecessary details. Only include information that is needed to see the big picture.

Raise 419
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Now available in Tableau 2022.2—Data Stories, autosave, in-product Exchange, Metrics and Prep enhancements, and more

Tableau

Edit and transform existing Metrics into dynamic KPIs with historical comparisons, constant comparison with status, and custom date ranges. Instead of combing through dashboards, you can track your most important data with Metrics. Metrics provide a fast and easy way to stay up-to-date with your data.

Metrics 98
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Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. The report isn’t about security, it’s a very, very broad comparison of the systems, with security as a very small component. More on that in a bit.

Drupal 150
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5 Web Reports Every Nonprofit Should Know

NetWits

- Although a great report in itself, I suggest opening the date range filter to include “past comparison,&# for year to year comparison (if you have previous year’s data). Use this comparison to survey peaks and valleys of traffic. Also, Google defaults to the most recent month’s worth of data.

Web 251