Get Your Social Media Strategy in Shape With Spreadsheet Aerobics
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 1, 2010
You should also be thinking about what to measure and set up an efficient method for collecting that data. Then at the end of the month, allocate a half hour to look at the numbers for the month in comparison to other months – and look for insights and trends. In reviewing my spreadsheet, I discover what works.
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