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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Attribution.

Analytics 169
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

Each profile shows the donation history of each donor, their contact and demographic information, and each interaction they’ve had with your organization in the past (emails opened, calls-to-action taken, events attended, etc.). Fundraising metrics. Your dashboard can provide insight into your most important fundraising metrics.

Software 105
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Sustain Association Membership: 4 Key Features of Your AMS

Achieve

When your members are looking to interact with your association, look for news updates, or find programming information, the first place they’ll likely stop is your website. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Event comparison.

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Optimizing Event Outcomes

Connection Cafe

Indeed, for many organizations, events are the only opportunity to interact with constituents, donors, and other stakeholders face-to-face. Try looking at a variety of meaningful metrics (not just dollars raised) to better understand the drivers for the event and provide feedback you can use for optimizing future events.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Other metrics we look at include: What are our sign-ups for our newsletter? 6 Katrin 09.19.07

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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

sgEngage

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 101
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

This allows marketers to better understand how their ads are performing and how people interact with their websites. Fill out the registration form, where you’ll agree to Google’s non-discrimination statements and provide some information about your organization. donations, volunteer registrations, etc.).

Grant 52