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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d been considering what place Pinterest could have in our digital engagement for a little while. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Is your nonprofit placing a little bet on pinterest?

professionals

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Other metrics we look at include: What are our sign-ups for our newsletter? 3 David Zeidman 09.18.07

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23 Top Virtual Fundraising Ideas

CauseVox

You could either turn an existing event into something virtual or create a completely new virtual fundraising event in its place. We typically see organizations that do peer-to-peer fundraising not only help create a sense of community, but they also raise about 2x as much in comparison to other digital fundraising initiatives.

Virtual 98
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56
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Donor Management: The Ultimate Guide

Neon CRM

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? Donor Acquisition Donor acquisition is the process of finding and acquiring new donors for your nonprofit—and it’s critical that your organization have a donor acquisition strategy in place. 7 min read Read Now 2. Why Do Donors Stop Giving?

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