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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Attribution.

Analytics 169
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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. And, I actually hope that doesn’t change. And it doesn’t bother me that it’s on quantcast.

Stats 100
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56
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Donor Management: The Ultimate Guide

Neon CRM

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? By identifying the different touchpoints and interactions that donors have with your organization, you can hone your communication and donor engagement strategies to better speak to each step of that process. 7 min read Read Now 2.

Donor 52
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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. Speak their language.