Who Counts? Grappling with Attendance as a Proxy for Impact
Museum 2.0
OCTOBER 16, 2013
This summer, the St. Louis Post-Dispatch published the kind of "how sausage is made" story that rarely gets written about the arts. It''s about museum attendance and how the five big, free museums in St. Louis count it. When I reflected on our museum, I realized we have some inconsistencies in how we calculate attendance.
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