Nonprofit Tech for Good

APRIL 24, 2010

I have been in trainings where if I even hint that perhaps Facebook is a little over-rated, then eyes glare, people shift in their seats, and I have recollections of a few people even walking out. I track my blog traffic and very little comes from Facebook. That said, people love Facebook. 2) From my e-mail newsletter. Not even good.

ROI 229

ROI Integration Question Facebook 229

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). Methodology. Overall site visits.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

MARCH 4, 2019

Based on research from the Blackbaud Institute’s Charitable Giving Report , online giving in the United States represents 8.5% That might seem low, but it’s actually on track with other online trends. As a point of comparison, the U.S. Hint: Donor behavior is consumer behavior.). of total fundraising revenue.

Online 36

Online Giving Offline United States 36

Nonprofits Source

JANUARY 23, 2023

Track marketing performance. Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Set up valid conversion tracking. Any Google Ad Grant accounts using Smart Bidding or created after 2018 must have valid conversion tracking set up.

Grant 52

Grant Google Guide Headline 52