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Google Analytics and Benchmarks: HAWK

M+R

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? GA4 tracking will still use cookies where they are available (although cookies are generally less and less available), using “Google signals” from users who have opted into ads personalization and Google profiles. We’ll wait.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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Social SEO and the Rise of Alternative Search

Media Cause

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social media profiles consistently secure prominent positions in search results. Is TikTok or Instagram a true search engine in comparison to Google?

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions. Donor management.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. This is true in the digital and communications teams too.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

By simply applying for the program , nonprofits can transform their digital presence. The Basics of Google Ad Grants for Nonprofits From spreading awareness for your mission to rekindling relationships with lapsed supporters, the Google Ad Grant is a reliable way to accomplish your digital marketing goals.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Fundraising reports Communications reports Digital Reports. It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. Digital reports. Reporting to your board of directors.

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