Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of the obvious numb ers.

Social Media 50

Social Media Media Social ROI 50

Care2

SEPTEMBER 14, 2007

How about Digg ? I thought one organization I was working with was getting great traffic from Digg, in part due to highly placed users who seemed to really like our stuff. But then we were approached by a high profile Digg user and asked to work out a reward for future links (i.e. he wanted to get paid for linking to us).

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

How about Digg ? I thought one organization I was working with was getting great traffic from Digg, in part due to highly placed users who seemed to really like our stuff. But then we were approached by a high profile Digg user and asked to work out a reward for future links (i.e. he wanted to get paid for linking to us).

Consultant 31

Consultant Social Media Myspace Advocacy 31