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Google Analytics and Benchmarks: HAWK

M+R

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? GA4 tracking will still use cookies where they are available (although cookies are generally less and less available), using “Google signals” from users who have opted into ads personalization and Google profiles. We’ll wait.

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So Your Issue is on the Docket: A SCOTUS Media Checklist, Part One

M+R

A calendar also will help you identify quieter moments where you’ll want to create some tactics that can keep the conversation going (rallies in communities across the country, a reporter roundtable, etc.). Consider ensuring board members, major donors, and other high-profile surrogates in your network are getting updated messaging regularly.

Issue 98
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We’re 39 percent similar; how can we be exponentially better?

Candid

Skip to the video to watch a short conversation between Chantal Forster, Candid's C. Organization’s DUNS Number and/or GuideStar profile. Over the past two years, philanthropy has asked important questions about equitable access—access to adequate funding, access to digital tools, access to power. Want to see more?

Grant 97
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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. This is true in the digital and communications teams too.

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5 Instagram Ideas for Nonprofits to Boost Followers and Engagement

Connection Cafe

What We’ve Learned Works on Instagram: Asking questions regularly and fostering a two-way conversation has proven useful as a way to build brand affinity among our Instagram followers. It’s now part of our regular editorial calendar to put our eNewsletter sign up form in our profile. The Results of our Instagram Strategy.

Ideas 47
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Effective Uses of Social Media for Fundraising

NTEN

Consider this in comparison to their own website, where U.S. As soon as fundraisers gets involved, they're going to want to know how to convert conversations into donations. It's about listening and having a conversation. A recent Advertising Age article notes that Coke has one of the largest brand pages on Facebook with 10.7

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

By analyzing past major gift successes, you can build a profile of what the ideal major gift conditions look like. Then, you can prioritize prospects who fit that profile. These gifts require impactful, one-on-one conversations between your team and prospects. Which major gifts should be prioritized. How is the metric measured?

Metrics 52