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How To Increase Customer Loyalty

Eric Jacobsen Blog

Fleming's techniques teach you how to acquire customers faster and how to create what he calls legitimate brand loyalty -- the type that helps to keep your business thriving. One of the book's most compelling lessons for me was why it's so important to tell your customers your company's origin story. When was it started?

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. grist.org also asks about whether a story has inspired them to pursue an issue by contacting a company or local official. What do you measure?

Measure 98
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Interview with Temra Costa, Author of Farmer Jane: Women Changing the Way We Eat

Have Fun - Do Good

She is also co-host of the radio show, The Queens of Green on Green 960 , which you can also be downloaded as a podcast. You answered a question by writing this book, so what's the next question that you want to answer? Then the big question is, how do people share in that risk of our food production?

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How To Be A Green Leader

Eric Jacobsen Blog

Thursday, October 28, 2010 How To Be A Green Leader You can be a green leader at work and help save the planet and money for your business, by following these practices and instilling these habits with your employees: Photocopiers: Use the "standby" button on your copiers and that will lighten your energy load by 70 percent.

Green 40
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How To Produce An Effective Company Blog

Eric Jacobsen Blog

Tuesday, November 9, 2010 How To Produce An Effective Company Blog If you lead a business and aren’t part of the 34% of U.S. companies using a blog for marketing purposes, your business likely will within the next year. Answer your customers’ questions or address their pain points. Keep it relevant to the reader.

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Notes from Craigslist Foundation Nonprofit Boot Camp

Have Fun - Do Good

Answering all of these questions will help you to determine the amount of time, energy and resources you can devote to your plan. The next session I went to was Building the Local Green Economy presented by Kevin Danaher, co-founder of Global Exchange. He also listed the following Green Economy Trends that are also available here : 1.

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Ask These Five Questions

Eric Jacobsen Blog

Sunday, May 9, 2010 Ask These Five Questions If you are leading a business or a nonprofit organization, take the hour or two to read Peter F. Druckers book, The Five Most Important Questions You Will Ever Ask About Your Organization. The 100-plus page book, co-written with Jim Collins, Philip Kotler, James Kouzes, Judith Rodin, V.