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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. grist.org also asks about whether a story has inspired them to pursue an issue by contacting a company or local official. What do you measure?

Measure 98
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ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?

Beth's Blog: How Nonprofits Can Use Social Media

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. They are saying that you need to measure value and that it value doesn't necessarily translate into dollars.

ROI 74
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Interview with Jodie Van Horn of Freedom from Oil and Plug-in Bay Area

Have Fun - Do Good

Below is a transcript from the interview, which you can also listen to on the Big Vision Podcast. This was an initiative that began in the city of Austin, Texas with the municipally owned utility company, Austin Energy. They recognize that green is very vogue right now. What is the argument against plug-in hybrids?

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Fair Trade Certified: An Interview with Paul Rice of TransFair USA

Have Fun - Do Good

Paul Rice, the founding president and CEO of the Oakland based nonprofit, TransFair USA , answers these questions and others in an interview for the Big Vision Podcast. Companies participate and get to use the Fair Trade Certified label when they open their books and demonstrate that they bought direct from the farmers and paid a fair price.

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Social Innovation: Harnessing What Works to Address Critical National Challenges

Have Fun - Do Good

Cheryl Dorsey, the President of Echoing Green , a nonprofit that provides seed funding and support to social entrepreneurs, talked about how providing capital for social innovation can: Provide incentive for individual and collective engagement around social problems. Engage people who are closest to the problem.

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NpTech Roundup: Grasshoppers and Ants - Social Fundraising Off Season

Beth's Blog: How Nonprofits Can Use Social Media

Global Giving's " Giving Made Green " launched last week and was written up in the New York Times. Michael Stein has an interview with Jonathan Coleman about his success building a donor base on Facebook. Christine Herron suggests the Electric Company. More coverage in the blogosphere and beyond here.

Nptech 50
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Nurturing Inner City Entrepreneurs: Jose Corona of Inner City Advisors

Have Fun - Do Good

Their clients include companies like Blue Bottle Coffee , Numi Organic Tea , Premier Organics , and Revolution Foods. Below is an edited transcript of my Big Vision Podcast interview with Jose in late August. We don't seek out socially responsible companies. We look at companies that are doing good. I'm going to be green.

Oakland 61