9 Tips to Raise Cash Online: Lessons from research into the sustainability of internet-based resource development
ASU Lodestar Center
JANUARY 19, 2016
Like the “quiet phase” of a capital campaign, organizations would do well to secure a good portion of the goal before launching the campaign so that this will be achieved. The most successful social media fundraising is done for problems with immediate, time-sensitive solutions like disaster relief or book drives.
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