Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. campaigns in order to maximize ROI (Return on Investment). The webinar begins with defining Web 1.0 That said, all attendees regardless of location can listen to the audio portion over their computer speakers for free.

Social Media 246

Social Media Asia Library Media 246

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

Social Media 275

Social Media Train Training Media 275

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246

Marketing Analysis ROI Goal 246

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 230

Facebook Fundraising ROI Metrics 230

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author. Jason Belland.

ROI 101

ROI University Education Fundraising 101

sgEngage

MARCH 22, 2022

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals .

Retention 118

Retention Communication Donor Strategy 118

sgEngage

AUGUST 8, 2022

ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. Often, in fundraising, people would like to know the ROI of various ways of raising money. What’s the ROI, for example, of your annual gala? Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

ROI 95

ROI Campaign Gift Fundraising 95

TechCrunch

DECEMBER 3, 2020

Automation platforms help marketers scale their communications. However, scaling communications is not a substitute for intimacy, which all humans crave. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail.

ROI 99

ROI Personal Campaign Marketing 99

Nonprofit Tech for Good

JANUARY 14, 2013

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. There will be times this year when a thank you email or tweet just isn’t enough to communicate your appreciation. 10) Track the growth and ROI of your online communities.

Social Media 231

Social Media Media Social Management 231

Nonprofit Tech for Good

JUNE 25, 2012

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. ” and how destructive it is.

Social Media 273

Social Media Photo Media Social 273

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth. Social media is not free!

Social Media 263

Social Media Media Social Management 263

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This communication helps build a strong sponsor relationship.

Sponsor 289

Sponsor Tech Social Media ROI 289

TechCrunch

DECEMBER 19, 2022

A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. This makes measuring ROI tricky.

ROI 93

ROI Content Government System 93

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 81

ROI Donor Fundraising Gift 81

sgEngage

DECEMBER 4, 2024

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. In larger organizations, a comprehensive communication plan can take weeks or even months to put together. What don’t they know? Your staff is certainly one.

Change Management 98

Change Management Adopt Change Management 98

Nonprofit Tech for Good

APRIL 17, 2021

Next, consider these key stewardship best practices to level up your retention strategy: Onboarding & Goal-Setting: Host partner kick-off calls that include: 1) Goal-setting, 2) 30, 60 and 90-day+ expectations, 3) Measurement, communications and reporting plans. Redefine your asset portfolio based on your findings.

Help 279

Help Tips Retention Nonprofit 279

Nonprofit Tech for Good

AUGUST 27, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. 3) Sponsors Get Better ROI Sponsors get a ton of value out of the digital exposure provided by tournament management tech. Golf has a ton of giving power. Your administrative burden is cut in half!

Fundraising 231

Fundraising Technology Sponsor Registration 231

Nonprofit Tech for Good

DECEMBER 3, 2020

More than a means for your followers to contact your nonprofits privately through your Facebook Page, Messenger will eventually become an extremely powerful global communications tool with e-commerce functionality, and likely cross-platform donation functionality between Facebook, Instagram, and WhatsApp users via Facebook Pay.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

sgEngage

NOVEMBER 14, 2022

In another organization we work with, acknowledgment letters are sent in English to most donors, but also in Spanish to donors who have asked for communications in Spanish. Estimating the ROI of Extensibility Projects. The post Building the Business Case and Proving the ROI of Your Extensibility Project first appeared on npENGAGE.

ROI 98

ROI Project Business Build 98

Nonprofit Tech for Good

MAY 31, 2020

Although this has been a big hit to our traditional operations, it has granted us the opportunity to strengthen our communications work! If you don’t have a plan in place for thanking, communicating, and interacting with donors regularly, it will be more challenging to get them to respond during a crisis.

Nonprofit 340

Nonprofit Survey Donor Fundraising 340

Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Strategically plan event-specific email blasts and include your event site link in regular newsletters and donor communications. You might even link out to the site in nonprofit staff email signatures.

Marketing 199

Marketing Tech Sponsor Registration 199

Nonprofit Tech for Good

OCTOBER 1, 2020

Frequent communication is vital in cultivating donor relationships, especially with new supporters. By far, this is one of the most influential pieces of communication you can use to keep your donors coming back. In addition to thanking your donors promptly, it can also be highly effective to personalize your communication.

Retention 342

Retention Donor Nonprofit Gift 342

Classy

AUGUST 11, 2021

Communicating about new fundraising opportunities, campaign launches, or appreciation for your donors doesn’t have to consume your entire day to be effective. The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Understand 2021’s Recurring Donors.

ROI 109

ROI Fundraising Time Template 109

Nonprofit Tech for Good

FEBRUARY 10, 2013

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. 1) Following others without having yet uploaded an avatar. 2) Following others without having entered a bio.

Twitter 250

Twitter Nonprofit Avatar Profile 250

TechCrunch

JANUARY 4, 2022

Many remain in the government intel mindset, focused on funneling data to the security operations center (SOC) and have limited experience in extending threat intelligence to other parts of the business, communicating the resulting value and justifying the investment required.

ROI 97

ROI Team Demonstration Data 97

The Modern Nonprofit

FEBRUARY 4, 2025

Monitor changes over time and assess how campaigns or donor communications impact gift size. Fundraising ROI What It Is : The return on investment for your fundraising activities, showing how much revenue your efforts generate relative to the costs involved. Compare DAC across different channels (e.g.,

Metrics 52

Metrics Track Fundraising Nonprofit 52

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics ROI Associations Analysis 169

Nonprofit Tech for Good

JUNE 5, 2014

All online communications are now mobile and social. Nonprofits must now communicate with five generations of donors , supporters, and communities served: 1. To do so effectively, nonprofits must embrace an integrated multi-channel communications and fundraising strategy. Chapter 4: Email Communications.

Mobile 203

Mobile Fundraising Chapter Social Media 203

Nimble AMS

DECEMBER 18, 2024

5 best practice tips for discount pricing strategies As your association prepares to implement your pricing discount strategy, youll want to remember these best practices to communicate any changes effectively: 1. Flash sales Surprise your audience with a 24-hour or 48-hour sale to drive rapid purchases and boost sales.

Associations 102

Associations Adopt Registration Tips 102

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. My e-newsletter is by far the driving force behind Nonprofit Tech 2.0.

Newsletter 228

Newsletter Social Media Nonprofit Social Network 228

Bloomerang

FEBRUARY 3, 2025

The sample new donor cultivation timeline above incorporates personalized communication, like phone calls and notes, and regular communication, like email newsletters. Surveys can help personalize future communications and show donors you value their perspectives. or What aspects of our mission interest you most?

Gift 73

Gift Donor Build Celebrate 73

Nonprofit Tech for Good

MAY 18, 2013

The Broadcast Web i.e., one-to-many communications defined as broadcasting outward with complete control of the message and no public interaction or feedback. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).

Social Media 258

Social Media Social Media Chapter 258

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Communicating Your ROI When it comes to reporting the effectiveness of your efforts, you need a combination of direct, indirect, and time-lapse attribution.

ROI 52

ROI Channel Campaign Gift 52

.orgSource

APRIL 1, 2024

There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. But ongoing inter-organization communication and dialogue are even more important. Of the four bullets listed above, the last two seem to be the most challenging.

Trend 221

Trend Influence Social Media Associations 221

Nonprofit Tech for Good

FEBRUARY 2, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Now more than ever before, our world is online.

Sponsor 291

Sponsor Digital Nonprofit Channel 291

Nonprofit Tech for Good

FEBRUARY 12, 2020

The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI). If a subscriber unsubscribes because you sent one too many emails, then they likely were not that interested in supporting your organization. When to send your email campaigns?

email 363

email Practice Marketing Nonprofit 363