NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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NonProfit PRO

APRIL 12, 2022

This fragmented donor communications experience is a pernicious problem in the nonprofit industry. Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts.

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sgEngage

MARCH 22, 2022

Personalize all appeals . Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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sgEngage

FEBRUARY 10, 2025

If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes. Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. An organizations retention rate is typically determined year over year. Want to dig deeper?

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NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. 5) Retention. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible.

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Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Bloomerang

DECEMBER 13, 2022

There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). The tone of every communication was positive and respectful. Long-term retention (5+ years) is now 10% or less. “ People give.

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Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. Customize your automated follow-up communications. . Luckily, you can change course. Why does retaining these supporters matter?

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. Define your audience.

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The NonProfit Times

AUGUST 1, 2024

A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. It is stewardship, sowing back into the lives of our donors, and involving them in more than the baseline process, that maximizes retention and exponentially increases the performance of our donor file.

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Candid

JANUARY 23, 2025

A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection. Over my last eight years working in marketing in the nonprofit sector, its become clear to me community isnt just about stewarding your donors.

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sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. It predicts outcomes and personalizes interactions with prospective donors. Personalized requests are crucial.

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Candid

DECEMBER 11, 2024

Personalize your outreach efforts Reactive donors generally give smaller amounts. The retention rate for a donor giving $100 or less is half that of those giving more. Personalized outreach makes a defining impact on donor retention rates. Any friction during the giving process could leave money on the table.

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Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Bloomerang

FEBRUARY 5, 2025

This requires tailoring the frequency and type of communication you do for each donor level, whether its a donor who gives $25, or one giving $50,000. Within 48 hours of receiving a donation, send a personalized thank-you letter that acknowledges the donors specific impact.

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Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. We had open discussions about our personal attitudes toward fundraising and role-played donor interactions. Tailor your communications to reflect these nuanced interests.

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Bloomerang

JUNE 12, 2023

According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience. Take a Tour The post Empower donors with a personalized portal appeared first on Bloomerang.

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Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Nonprofit Tech for Good

MAY 16, 2021

Make sure it’s timely, personalized, and has a sense of urgency. Make it personal. If possible, use tangible examples to show how their personal contributions have supported your mission. Offering to help each donor customize their personal fundraising page is another nice touch. 13 Donor Retention Email Templates.

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Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. It’s one of the most high-profile fundraising days of the year.

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Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. What was our retention rate year over year? Schedule in-person ask visits with donors. Pick up the phone to personally thank any new first-time donors on Giving Tuesday. Set campaign goals.

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sgEngage

NOVEMBER 27, 2024

Peer-to-peer (P2P) fundraising encourages existing supporters to set up their own pages, gathering donations from their personal networks on behalf of the organization. Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions.

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Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. Why Don’t Members Renew? In the same way, you shouldn’t expect a member renewal to be a one email and done transaction.

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Bloomerang

FEBRUARY 3, 2025

If you want to turn one-time donors into lifelong supporters, you need to build out a new, personalized donor cultivation journey. The sample new donor cultivation timeline above incorporates personalized communication, like phone calls and notes, and regular communication, like email newsletters. How can you do it?

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.orgSource

AUGUST 19, 2024

The inability to safeguard personal information puts those relationships at risk. Every person on your staff should understand best practices. Promote the use of data visualization and storytelling to communicate insights. Get professional help to determine what went wrong and to begin working to prevent future catastrophes.

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Nonprofit Tech for Good

NOVEMBER 8, 2019

This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. For example, a human services organization might say, “Feed a person in need with a monthly gift.

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sgEngage

SEPTEMBER 27, 2023

Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. Every interaction with donors communicates how your organization views them and their gifts. Send donor surveys Ask for advice in person Follow up on substantive feedback 3. Trust is about consistency.

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sgEngage

NOVEMBER 4, 2024

Any of those donors within a reasonable area receive their gifts hand-delivered to them personally. We started a newsletter that has long-form content and highlights members to help build our membership into more of a community.”— Since we have started that, our retention is so much better, and many have upped their giving.”—

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Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community. Can all aspects of donor communication be personalized? They matter to your board, donors and community.

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Nonprofit Tech for Good

DECEMBER 9, 2022

This also typically leads to reduced churn and better supporter retention. Better supporter retention leads to less time needed to pursue new donors to reach financial goals. In most cases, the more personalized the fundraising page, the more their network will donate. 3) Major Gifts. Cultivating major donors is a long process.

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Bloomerang

NOVEMBER 13, 2023

What segments do we have and how should we communicate differently to each of them? Here’s some visual proof that your fundraising communications are not one size fits all. Use segments to create target audiences and hyper-personalize communications to them. Do I have the technology to segment? Good news—you do!)

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. This guide is meant to help you prepare for each season in your fundraising year.

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.orgSource

OCTOBER 31, 2023

They’re ready to put you on the road to becoming both an irresistible communicator and a trendsetter too. Use revenue, retention, renewal, learning, event, and behavioral data to unlock hidden information. If your group is more sigh than sizzle, you need to meet Adele Gambardella and Chip Massey.

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