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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 321
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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. Social media is integrated into your website and blog.

NGO 252
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39 Social Media Stats from the 2019 Global NGO Technology Report

Nonprofit Tech for Good

Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. In addition to social media stats, the report also provides data for how organizations use web and email communications, online fundraising tools, productivity software, and emerging technology trends.

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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. To access the complete data, please take the Global NGO Technology Survey and then visit the Open Data Project Hub. 5% use TikTok. 1% use Snapchat.

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Five Social Media Best Practices for Small NGOs in Developing Countries

Nonprofit Tech for Good

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. 1) Tell your NGOs’ story in photo essay format. Photo: Jeremy Barnicle/Mercy Corps.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

63% of nonprofits worldwide regularly send email updates and fundraising appeals ( Global NGO Technology Report ). 15% of nonprofits worldwide regularly send text messages to donors and supporters ( Global NGO Technology Report ). Large have 22,299 ( Global NGO Technology Report ). Social Media Stats.

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Free Webinar on February 7! How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Over the last two decades the global NGO sector has embraced online technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use new technology. Topics include: How NGOs worldwide differ in their use of web and email communications.