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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

But I must confess that I sometimes think that Facebook is overrated as a communications and community-building tool. community engagement, etc. Compared to Twitter and MySpace, it’s been a much more difficult community to grow and engage. Very few new e-mail newsletter subscribers. And thank you.

ROI 205
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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

The TwtPoll results are often surprising and can be very useful for nonprofits as they forge ahead with their 2010 communications strategies. 13% Check/snail mail. 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 10% Other. 28% 2,501-5,000.

Results 191
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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). Photo Credit: Tristan Hanson.

Video 139
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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders. I know resources are always a struggle.

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4 Communications Strategy Tips for Donor Retention

sgEngage

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

Retention 104
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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 93
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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. They help us gauge interest in topics, adjust phrasing of our communications, and provide us with free assets to use in our campaigns.

ROI 94