Bloomerang

DECEMBER 12, 2024

The most common concept spoken about in the nonprofit community is being in the business of building relationships. I once heard relationships described as something you have until something better comes along. How many handwritten notes do you receive via snail mail? I dont believe that goes nearly deep enough.

Fundraising 109

Fundraising Donor Mail Professional 109

Candid

OCTOBER 23, 2024

Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. As a result, we not only strengthened our relationships with existing supporters but also attracted new donors.

Donor 105

Donor Strategy Relationship Children 105

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

Social Media 354

Social Media Donor Social Media 354

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 121

Mail Roles Digital Fundraising 121

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Perform any necessary list cleaning on your direct mail and email lists.

Calendar 111

Calendar Fundraising Gift Social Media 111

sgEngage

JANUARY 15, 2025

To effectively steward donor relationships and inspire higher levels of giving, you must strategically engage donors in various ways that deepen their connections to your nonprofit. With your stewardship matrix as a guide, your staff will have a clear roadmap to engaging donors throughout their entire relationship with your nonprofit.

Donor 105

Donor Effective Gift Donation 105

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. It will also help them build better relationships with major donors and their broader donor base. Gain insights into donor behavior, understand stakeholder preferences, and more, while freeing up time for relationship-building.

Donation 273

Donation Fundraising Data Donor 273

The Fundraising Authority

NOVEMBER 28, 2020

The only way to achieve that end is to stay on message… the message you have been communicating all year. Instead, see year-end fundraising as a natural part of the lifelong relationship you are building with your donors. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

Fundraising 240

Fundraising Homeless Mail Profit 240

sgEngage

OCTOBER 28, 2024

If possible, establish these relationships beforehand so you can make an immediate impact. Make sure employees know what is expected of them and how to communicate if they are unable to work due to connectivity issues. Communication is key to ensuring everyone knows their responsibilities during a crisis.

Disaster 81

Disaster Hurricane Philanthropy Resource 81

CauseVox

JANUARY 20, 2025

Segmenting your donors is important because it helps you to tailor your communications to the donors. Build A Relationship To Retain Your Year-End Donors Now that you have an idea of who your donors are, its time to start sharing who you are with them. They can come through any channel: email, direct mail, social media.

Retention 115

Retention Donor Strategy Social Media 115

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

Relationship 111

Relationship Donor Build Tips 111

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. How to Steward—the Right Way The only way to truly steward your donors is to draw them into a deeper relationship with your organization.

Donor 177

Donor Profit Relationship Participatory 177

Nonprofit Tech for Good

JANUARY 13, 2020

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. 4) Add to Mailing List. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website.

Action 344

Action Donation Social Media Donor 344

Nonprofit Tech for Good

JUNE 19, 2019

Send direct mail, too! Pro tip: In all your communications, be sure to be as personal as possible (using first names when you can) and create opportunities for you to meet face-to-face through the promotion of events and volunteering. With technology ever-present, it’s important to mix mediums and incorporate it into your letters.

Donor 277

Donor Social Media Offline Gift 277

CauseVox

DECEMBER 2, 2024

Tie your GivingTuesday and year-end communication together with a unifying theme. Maybe it’s about hope, resilience, or community. Strategize and Segment Your Communication Plan Not all donors are the same, so why send everyone the same message? To create a better donor experience, start by mapping out your communications.

Campaign 97

Campaign Fundraising Social Media Donor 97

Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Each communication should have a unified tone that aligns with your brand identity, whether that tone is casual and light or formal and authoritative. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

Communication 96

Communication email Marketing Audience 96

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Types and examples of nonprofit emails Email marketing is a flexible platform that your nonprofit can use for a wide range of communications.

email 94

email Marketing Guide Nonprofit 94

CauseVox

DECEMBER 12, 2024

Work With Your Communications Team Your organizations fundraising calendar should match up with the marketing and communications calendar. Fundraising campaigns require a lot of communication. Now, consider the communications that will need to be prepared ahead of time. Donor cultivation is a year-round effort.

Calendar 94

Calendar Template Fundraising Develop 94

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Social Media Mail Fundraising 190

sgEngage

OCTOBER 23, 2024

Plan All Year for Year-End Gifts of Asset It is imperative for nonprofit organizations, universities, and foundations to communicate about possible year-end gifts of assets throughout the year and certainly as soon as possible in the last quarter of the year, but sometimes a last-minute rush is unavoidable.

Gift 94

Gift Strategy Donor Charity 94

sgEngage

NOVEMBER 7, 2024

Take steps to engage with them to build a committed relationship and convert them into lifelong supporters of your cause. Ask them their reasons for giving, then use the insights to plan your communications with them in the months after the election. Has the rage donor responded to any of your communications? Pick up the phone.

Donor 105

Donor Support Gift Advocacy 105

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Communication is a foundational element of. Plus, Getting Attention’s guide to nonprofit communications. It’s a phenomenon called.

Communication 105

Communication Digital Tips Nonprofit 105

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools. 3) Polish your communication plan. . If possible, focus on items that are easily transported to the winners (i.e.

Virtual 283

Virtual Personal Fundraising Tips 283

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give.

Template 98

Template Donation Help Raise 98

Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. That makes it even more essential to make sure your communication strategies throughout the year are of value, keeping members engaged and informed. 4 Member Renewal – Invoicing members and collecting dues.

Campaign 169

Campaign Associations Communication Channel 169

sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If I am building a community, maybe my community needs/wants/desires something different.” Unsubscribe options. Take them off your list if they don’t opt in again.

email 97

email Communication Effective Fundraising 97

Get Fully Funded

AUGUST 21, 2022

Keeping donors feeling connected to your work through fundraising communications is critical to your fundraising success. Start with your fundraising communications. In short, your fundraising communications should build trust and confidence for your donor. What Good Fundraising Communications Look Like.

Communication 81

Communication Donor Fundraising Tips 81

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . We trust people more than we trust companies. It’s that simple. .

Social Media 276

Social Media Media Effective Program 276

Nonprofit Tech for Good

AUGUST 27, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. For nonprofits, a golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. Golf has a ton of giving power.

Fundraising 245

Fundraising Technology Sponsor Registration 245

Bloomerang

DECEMBER 20, 2024

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. If theyre lucky, they learn it from more seasoned board members who have good experience with fundraising and relationship building. Here are other examples of relationship-building action steps.

Charity 110

Charity Gift Donor Roles 110

TechCrunch

AUGUST 30, 2021

Clay then populates each person’s entry with all the relevant information you would need to recall for any future meeting — ranging from their work history to latest tweets to the details on how you met and when you last communicated, among other things. You also can add other services via Zapier integrations.

Relationship 99

Relationship Personal People Management 99

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. I’d also say that good fundraisers are excellent communicators – particularly when it comes to listening: to donors, board members and other non-profit staff.

Effective 208

Effective Fundraising Profit Donor 208

sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If I am building a community, maybe my community needs/wants/desires something different.” Unsubscribe options. Take them off your list if they don’t opt in again.

email 92

email Communication Effective Fundraising 92

Pamela Grow

JANUARY 22, 2025

My predictions and recommendations for fundraising in 2025: Predictions AI and Social Media AI In last years predictions post I wrote As AI writing apps proliferate, donor communications will become even worse than they already are. Donor communications provide the very engine behind your fundraising program. Real relationships.

Help 59

Help Storytelling Donor Mail 59

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. You can make a direct appeal, communicate impact and even educate the reader about the cause.

Mail 52

Mail Fundraising Donor email 52

Nonprofit Tech for Good

FEBRUARY 1, 2021

What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition. Keep participants informed of changes or updates.

Websites 223

Websites Benefit Fundraising Sponsor 223