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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. Your brand strategy and key messages should form the foundation for all of your donor communications, new and old.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

So it may not come as a surprise that text message communication is on the rise as doctors’ offices, retail operations, schools—even job recruiters are sending reminders, coupons, and employment opportunities via text. Yet, some nonprofits are still hesitant to communicate that way. But times are changing. Opting In & Opting Out.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.

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End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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3 Smart Branding Strategies for Nonprofits

Nonprofit Tech for Good

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Clearly and simply define the purpose of the communication. 1) Stay on point. Do you want them to become a member?

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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Part of knowing your audience will be identifying where they go for information; this will help you know where to place your focus. Direct mail or newsletter. Direct mail and newsletters. Social media.