Bloomerang

DECEMBER 12, 2024

I love technology as much as the next person, and have benefited enormously from its application throughout my personal, professional, and civic lives. AI resources may be rich in data and knowledge, but they dont have hearts, souls, and personalities. Nothing is as personal as fundraising.

Fundraising 109

Fundraising Donor Mail Professional 109

NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

Relationship 296

Relationship Gift Retention Donor 296

NonProfit PRO

JUNE 2, 2022

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

Story 278

Story Social Media Mail Rate 278

DonorPerfect

NOVEMBER 12, 2024

The power of personal connection remains undiminished in fundraising. For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions.

Mail 52

Mail Campaign Fundraising Method 52

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Schedule in-person ask visits with donors. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Set campaign goals.

Calendar 111

Calendar Fundraising Gift Social Media 111

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130

Mail Retention Donor Practice 130

sgEngage

MARCH 22, 2022

Personalize all appeals . Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

Retention 118

Retention Communication Donor Strategy 118

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 120

Mail Roles Digital Fundraising 120

The Fundraising Authority

DECEMBER 10, 2022

Sometimes this conversation happens in person or on the phone. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. This story is contained in your case for support , and should permeate everything your non-profit does to communicate with donors and prospects.

Story 350

Story Fundraising Work Storytelling 350

sgEngage

JANUARY 15, 2025

Donors at each giving level, for instance, have unique needs, interests, and communication expectations. Mid-level donors: Those who give moderate amounts expect more personalized acknowledgment from your nonprofit. Steward these donors with personal phone calls, regular check-ins, and invitations to exclusive opportunities.

Donor 105

Donor Effective Gift Donation 105

Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Clearly and simply define the purpose of the communication. 3) Speak the language of your community.

Strategy 345

Strategy North America Nonprofit Israel 345

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

Lesson 303

Lesson Marketing Nonprofit Mobile 303

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. There are many communication channels to choose from when delivering your nonprofit message: Social media (Facebook, Twitter, Instagram) . Events (in-person, virtual, hybrid events ). Direct mail or newsletter.

Communication 122

Communication Platform Nonprofit Social Media 122

Bloomerang

MARCH 13, 2023

The average person has 1.75 Many folks have a professional account, a personal account and an ‘extra’ account they use to sign up for stuff. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. It’s because most people are swamped with emails. email accounts.

email 136

email Communication Nonprofit Mail 136

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. It predicts outcomes and personalizes interactions with prospective donors. Personalized requests are crucial.

Donation 247

Donation Fundraising Data Donor 247

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 9) 40% of email marketing managers are the only person responsible for email marketing and fundraising at their organization.

email 336

email Fundraising Stats Marketing 336

sgEngage

OCTOBER 19, 2021

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and planning communications. Now let’s look at making connections and drafting communications. Strategize ways in which your committee can help extend the communication reach of the stories you share.

Communication 114

Communication Story Campaign Social Media 114

Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. 4) Add to Mailing List. So make it easy for them to find you by including the relevant links on your confirmation page.

Action 334

Action Donation Social Media Donor 334

NonProfit PRO

DECEMBER 6, 2021

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

Audience 278

Audience email Tips Fundraising 278

Nonprofit Tech for Good

APRIL 10, 2021

Fortunately, golf tournaments continue to provide a safe option for in-person fundraisers , with their outdoor setting and innate social distancing. And since the website serves as the homepage for the tournament, you can use it to quickly and easily communicate any changes or updates. 2) Upgrade to online registration.

Fundraising 317

Fundraising Practice Registration Virtual 317

sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

Communication 97

Communication email Marketing Audience 97

Bloomerang

DECEMBER 2, 2021

My teacher handed out booklets created by a public health nonprofit in England that clearly laid out how many people die from cigarettes each year and, more importantly, how a person might give up the addiction. . This personal story illustrates the power of handouts and how they can make a difference and help you reach your goals.

Communication 118

Communication Impact Social Media Goal 118

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. Facebook doesn’t try to hide its overwhelming favor for personal posts over branded content. We trust people more than we trust companies.

Social Media 272

Social Media Effective Media Program 272

Nonprofit Tech for Good

AUGUST 4, 2023

Silent Generation donors value personal connections and traditional forms of communication. Some of the primary ways they give include: faith-based giving, bequests and legacy giving, and in-person events and fundraisers. They are known for their loyalty to the causes they support. organizations** 23.6%

Giving 241

Giving Generation North America Social Media 241

Candid

OCTOBER 23, 2024

I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. We had open discussions about our personal attitudes toward fundraising and role-played donor interactions. Tailor your communications to reflect these nuanced interests.

Donor 105

Donor Strategy Relationship Children 105

CauseVox

DECEMBER 2, 2024

Tie your GivingTuesday and year-end communication together with a unifying theme. Maybe it’s about hope, resilience, or community. Strategize and Segment Your Communication Plan Not all donors are the same, so why send everyone the same message? For major donors or prospects, a personal touch is essential.

Campaign 82

Campaign Fundraising Social Media Gift 82

Nonprofit Tech for Good

AUGUST 30, 2020

When donor information is lost in the mail, buried in an inbox, or incorrectly added to a spreadsheet, organizations risk substantial logistical challenges the day of the event that can offend donors and make for an unpleasant experience. 7) Communication Challenges. 2) Siloed Information & Duplicate Data Entry.

Technology 281

Technology Fundraising Sponsor Help 281

CauseVox

JANUARY 20, 2025

Segmenting your donors is important because it helps you to tailor your communications to the donors. Think about how you can personalize your stewardship to each group. They can come through any channel: email, direct mail, social media. Your next email or connection will then vary based on segmentation.

Retention 107

Retention Donor Strategy Social Media 107

Nonprofit Tech for Good

JUNE 19, 2019

Send direct mail, too! Pro tip: In all your communications, be sure to be as personal as possible (using first names when you can) and create opportunities for you to meet face-to-face through the promotion of events and volunteering. Handwrite a personal letter from time to time. Thank them unexpectedly.

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

FEBRUARY 17, 2022

Have a Robust Communications Plan. Some tips for communicating well are: Rally your lead volunteers to develop clear, direct, and mission-centric messaging and assets. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

Fundraising 326

Fundraising Tips Management Nonprofit 326

sgEngage

NOVEMBER 7, 2024

Ask them their reasons for giving, then use the insights to plan your communications with them in the months after the election. Has the rage donor responded to any of your communications? Mail something memorable. A postcard or a personalized invitation to an event with a handwritten signature sets your organization apart.

Donor 105

Donor Support Gift Advocacy 105

Nonprofit Tech for Good

JULY 7, 2022

This means that you can focus your communication efforts on supporters who want to be contacted, increasing engagement. We live in a world where data is collected about our habits and we expect personalized ads, content, and asks, so ensure that your content is personalized and targeted to your recipients.

email 303

email Nonprofit NPO Content 303

Bloomerang

NOVEMBER 13, 2023

What segments do we have and how should we communicate differently to each of them? Here’s some visual proof that your fundraising communications are not one size fits all. Use segments to create target audiences and hyper-personalize communications to them. Do I have the technology to segment? Good news—you do!)

Personal 116

Personal Money Idaho Raise 116

The Fundraising Authority

NOVEMBER 23, 2020

The idea is that everyone shops in person on Black Friday (the day after Thanksgiving, for those of you not in the US), everyone shops online on Cyber Monday (the Monday after Black Friday), so why not try to get people to give some of what they have left to those less fortunate (i.e. E-mail is the killer fundraising app on the web.

Profit 190

Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. 6) Make it personal.

Social Media 294

Social Media Donor Media Social 294

Bloomerang

MARCH 13, 2023

The average person has 1.75 Many folks have a professional account, a personal account and an ‘extra’ account they use to sign up for stuff. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. It’s because most people are swamped with emails. email accounts.

email 98

email Communication Nonprofit Mail 98

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. You can only steward a person. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. are great ways to communicate with and steward your donors.

Donor 177

Donor Profit Relationship Participatory 177