Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

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Statistics Online Fundraising Benchmark 225

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. Communication is a foundational element of any successful nonprofit strategic plan. It’s a phenomenon called digital fatigue. Let’s dive in.

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Digital Communication Tips Virtual 52

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. It’s easy to assume that donors are using newer forms of communication to stay connected and support the causes they love. Online Donors Need to be Moved Offline. i.e. Direct Mail.

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Online Fundraising Offline Mail 234

Nonprofit Tech for Good

JUNE 19, 2019

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Send direct mail, too! This is your chance to get your offline donors online – but you have to make it easy. How can you identify your multichannel donors?

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Donor Offline Captivate Social Media 277

Bloomerang

JULY 2, 2021

We are here to talk about “The 3 V’s of Virtual Communication.” Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. And it’s really how to communicate your cause in 2021. And ask anything about communication, what you’re focusing on.

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Virtual Communication Video Newsletter 117

Allegiance Group

OCTOBER 8, 2024

If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. That direct mail donation? It also lays out how your communications impact the overall donor experience. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff.

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Relationship Map Exercise Offline 52

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 197

sgEngage

OCTOBER 28, 2024

This could include setting up operations off-site or having offline resources available. Make sure employees know what is expected of them and how to communicate if they are unable to work due to connectivity issues. Communication is key to ensuring everyone knows their responsibilities during a crisis.

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Disaster Hurricane Philanthropy Fund 63

Allegiance Group

SEPTEMBER 26, 2024

Here’s a riddle: Over five days, a donor receives an email, text message, and direct mail piece from you, each with links to your online giving page. Which communication led to the gift? If they don’t scan the QR code on your mailer, don’t assume you’re wasting time with direct mail. The answer? All of them.

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Channel Tech Data API 52

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. Actually, it’s single channel communication that’s dead.

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Mail Trend Offline Blackbaud 79

Bloomerang

AUGUST 7, 2023

This may include what’s going on in the world, what’s going on in their lives, and/or how you communicate with them. If they made an offline gift, mail a personalized thank you letter within 48 hours. Some organizations send this to their entire mailing list annually or biannually. Send a welcome package within two weeks.

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Gift Donor Time Mail 74

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Tip 2: Send online and offline appeals. According to direct mail expert Mal Warwick, the follow-up letter can boost your overall return by 15-25%. .

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Tips Fundraising Pledge Mail 121

Connection Cafe

SEPTEMBER 5, 2017

But, in today’s world of digital over-communication and rowdy town halls overtaken by DC-based interest groups, one, two or even 20 Susans isn’t enough. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. How to Use Online Channels to Build Offline Support.

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Offline Campaign Channel Cancer 44

Bloomerang

JULY 17, 2023

The more you incorporate this trinity into your ongoing donor acknowledgement, recognition and communications program, the greater success you’ll have in retaining and upgrading donors. Mail The gold standard is a prompt and personal mailed thank you letter. Top 10 Ways to Say ‘Thank You!’ to Nonprofit Donors 1.

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Donor Nonprofit Mail Gift 86

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. Retention rates for both new online and offline donors are bad.

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Benchmark Internet Report Giving 144

CauseVox

SEPTEMBER 9, 2024

Here are some ways you can fundraise during year-end: Email “asks” A phone-a-thon Online crowdfunding campaign Peer-to-peer fundraising Direct mail pledges A one-day giving blitz such as GivingTuesday Virtual events Incorporate a matching grant Delegate Tasks: Once you set your goal and plan, it’s time to delegate.

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Calendar Fundraising Template Campaign 88

Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . Is it easy to join your mailing list?

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Strategy Online Fundraising Plugin 143

Allegiance Group

AUGUST 1, 2024

Say you mail an appeal to your donors. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively. Channel Preferences Unlike some generations, Gen X is comfortable giving both online and offline. They may not even own a checkbook.

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Generation Giving Children Game 59

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. It can include email communications, your website, an online donation portal, organic social media, and paid digital ads. Paid media can target people based on their online and offline activities. Much has changed in fundraising and marketing.

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Digital Build Media Social Media 52

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Communicating Your ROI When it comes to reporting the effectiveness of your efforts, you need a combination of direct, indirect, and time-lapse attribution. Here’s what we sent out.

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ROI Channel Model Picture 52

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel.

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Guide Giving Nonprofit Mail 114

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . But, take it offline, too. . We trust people more than we trust companies.

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Social Media Effective Program Media 272

Nonprofits Source

OCTOBER 11, 2024

These include: Your website Dedicated emails Newsletter features Donation pages Registration forms Social media Text messages Direct mail Paid advertising Ready to dive in with our recommended workplace giving marketing tips and strategies? Let’s begin with the basics. Why Is Marketing Workplace Giving Essential?

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Marketing Giving Grant Method 52

NetWits

JUNE 23, 2011

2) A strong communication strategy. Remember, no one is strictly using one communication tool and we as fundraisers must make a point of being wherever the donor is with the information they need. Branding: No matter what communications are going out – everything should be consistently branded! Communication Strategy.

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Campaign Maryland Fundraising Channel 253

Nonprofit Tech for Good

NOVEMBER 8, 2018

Together, digital communications inspire 74% of donors to give. Millennials, Gen Xers, and Baby Boomers all prefer to give online and digital communications significantly influence their giving. 11) Donors are very involved with their favorite causes and charitable organizations offline. 20% say Instagram, and 13% say Twitter.

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South America Global North America Trend 245

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). annually; this is 46 percent more value to a nonprofit than direct mail only donors. [See

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Channel Giving Donor Offline 105

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

NetWits

DECEMBER 2, 2010

However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. Segmentation is essentially a methodology by which we distribute the constituents we want to communicate with into various buckets or groupings. E-mail Schedules & Strategies.

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email Marketing Mail Metrics 149

CauseVox

AUGUST 10, 2021

The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline. Your invitation on Twitter will look different from a direct mail postcard. . If you want more people to buy tickets, you have to communicate those two types of benefits.

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Examples Create Fundraising Cancer 97

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

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Raise Relationship Tips Fundraising 208

Bloomerang

AUGUST 28, 2023

You can create a communications cadence to reach out to these supporters, help them build stronger connections to your mission, and ultimately send them a personalized donation request based on their giving capacity and past donation amounts. Be sure your nonprofit CRM can create both: Letters and mailings. Engaging emails.

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Profile Nonprofit Software Donor 94

Neon CRM

OCTOBER 31, 2023

But communicating with your supporters can be intimidating. Those factors can make it hard to communicate authentically and effectively. Check out this blog article on effective fundraising communications tips you can use as you talk with your supporters. That tip sounds kind of goofy, doesn’t it? And not just any people!

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Donor Strategy Nonprofit Phone 98

Pamela Grow

JANUARY 13, 2021

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. We continue to solicit donors using direct mail and emails. And, I strongly believe our communications plan should continue to include hard copy print.

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Newsletter Donor Retention Nashville 52

Tech Soup

FEBRUARY 14, 2012

effective online (fundraising, email communications, social media, technology solutions). If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. Online Is a Critical Piece.

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Offline Results Time Fundraising 67

sgEngage

OCTOBER 20, 2023

These communications are handled by trained professionals with the utmost compassion and respect. For many families, advance communication regarding late fees in the school’s enrollment contract, parent handbook, and other timely reminders is enough to deter late payments. Understanding the need for flexibility. Engaging quickly.

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Time Blackbaud Policy Structure 88

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

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Offline Blended Mail Channel 73

Amy Sample Ward

MAY 3, 2011

Keep doing the offline stuff for the offline people! Get free postage and mail books you can spare to a child in need. | To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). What do you think?

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