NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

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Content Communication Nonprofit email 255

NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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email Content Fundraising Create 290

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Newsletter. Understanding Your Audience.

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Communication Storytelling Indianapolis Nonprofit 132

NonProfit PRO

SEPTEMBER 16, 2021

Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy. For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later.

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Communication Strategy email Effective 246

Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

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NonProfit PRO

AUGUST 16, 2021

What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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NonProfit PRO

JUNE 2, 2022

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

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Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

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NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Bloomerang

NOVEMBER 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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The Fundraising Authority

DECEMBER 3, 2020

When planning year end appeals, your goal should be to make an ask (through a letter, call, or other means) to every single current donor – you never know who has money left over at the end of the year to give, so my suggestion is that you try to make sure that every donor gets at least one fundraising communication, or perhaps more (e.g.

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The Fundraising Authority

NOVEMBER 28, 2020

The only way to achieve that end is to stay on message… the message you have been communicating all year. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.

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Fundraising Homeless Mail Hype 240

Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Clearly and simply define the purpose of the communication. 1) Stay on point. Do you want them to become a member?

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The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

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Online Fundraising Mail Newsletter 243

Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Mail Strategy Fundraising Nonprofit 59

Bloomerang

MARCH 13, 2023

Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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The Fundraising Authority

SEPTEMBER 22, 2022

They were worried about donor communications. A communications system. The letter will be sent out in the mail on the following day. #4 They were worried about finding new prospects. So they tried everything in the book. They were worried about making asks. So they constantly talked about it and stressed about it. And so on….

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 93

The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. This story is contained in your case for support , and should permeate everything your non-profit does to communicate with donors and prospects. As fundraisers, we need to be carrying on a constant conversation with our donors.

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Story Work Fundraising Storytelling 350

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter. Introduce your campaign on social media.

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Fundraising Phase Mail Gift 201

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Mail Social Media Raise 190

The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. Donor communications guru Tom Ahern has a great rule of thumb for fundraising letters. We’ll keep it short and sweet.

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Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. InnovaSocial is a social impact consultancy based in Mexico specializing in strategic planning, digital communications and individual giving.

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email Marketing Data Digital 332

Nonprofit Tech for Good

FEBRUARY 17, 2022

Have a Robust Communications Plan. Some tips for communicating well are: Rally your lead volunteers to develop clear, direct, and mission-centric messaging and assets. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 316

Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. MobileCause provides easy-to-use fundraising and communication software that enables you to raise more, engage supporters, and grow your donor database. So make it easy for them to find you by including the relevant links on your confirmation page.

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Action Donation Mobile Social Media 328

Nonprofit Tech for Good

AUGUST 4, 2023

Silent Generation donors value personal connections and traditional forms of communication. Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. It considers factors like giving history, demographic data, and communication preferences. Also, the platform makes communication easier. They also help with personalized communication. Traditionally, fundraising has relied on old methods.

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Donation Data Fundraising Analytics 237

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Once they have been “identified,” you can then place them in a highly specific cultivation engagement stream of emails and communications over several weeks and months aimed to convert them to supporters.

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Social Media Donor Media Social 354

Nonprofit Tech for Good

AUGUST 30, 2020

When donor information is lost in the mail, buried in an inbox, or incorrectly added to a spreadsheet, organizations risk substantial logistical challenges the day of the event that can offend donors and make for an unpleasant experience. 7) Communication Challenges. 2) Siloed Information & Duplicate Data Entry.

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Technology Sponsor Help Registration 274

Nonprofit Tech for Good

MARCH 28, 2020

The event website is also a good place to communicate any pertinent information, including cancellation policies and contingency plans. Eliminate Mail-In Registration Forms. Promote your event through email, social media, and text messages by sharing a link to your website, where players and sponsors can register instantly.

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. are great ways to communicate with and steward your donors. You can only steward a person.

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