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Five Steps to Successful Crisis Communications

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: I remember back when Hurricane Katrina struck, I saw a post to the Museum ListServ that said “ Chuck Patch Is Not Dead.” Five Steps to Successful Crisis Communications – Guest Post By Meghan Teich at Big Duck. It’s not an easy situation to be in for anyone. Get on the same page and be nimble.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

Are there different types of email marketing that I can add to my strategy?” This email type is sent with the usual goals of acquiring, recruiting, informing, or welcoming new subscribers to your organization’s email listserv. “I currently send out only newsletter emails for my non-profit, but I am curious to know more.

email 75
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Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth's Blog: How Nonprofits Can Use Social Media

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. You’re likely using more than one channel to communicate. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. Enter source codes.

Measure 50
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Source Codes: The Most Useful Measurement Strategy You May Not Be Using | Beth’s Blog

AFP Blog

Source Codes: The Most Useful Measurement Strategy You May Not Be Using | Beth’s Blog : "Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn You’re likely using more than one channel to communicate.

Measure 20
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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

I was curious how a large national network with local affiliates approaches a social media strategy in a networked way. Iavor says they started with an over arching strategy, "We had to think through what we do as a brand in the social space and how it relates to our business goals so we could deploy social media strategically."

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10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

Care2

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. I have also ranked them from easy to moderate to time consuming.

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results.