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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

While it is essential to have a unique and recognizable logo that communicates what you do to your stakeholders, how you use that logo is what will bring success. Another common addition to this portion of your guide is a section on how NOT to use your logo. Limiting how many colors you use in your visual communications is key.

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The Comprehensive Guide to Nonprofit Branding

DNL OmniMedia

However, these brands go much deeper than the logos and images they share. This guide provides a deep-dive into nonprofit branding, from how to craft your organization’s brand narrative to how you can communicate that brand to staff members, volunteers, and supporters alike. Your actions should reflect your nonprofit’s brand.

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Ethical Storytelling for Nonprofits: A Detailed Guide

Neon CRM

These results can shape your communications strategy in amazing ways. You can use multi-image carousel posts or include one photo and tell the story in the caption. Whenever possible, gather or create other materials—like, photography, video, or designed graphics—to support the story.

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How to Choose the Right Image for Your Website

Tech Soup

Oh stock images. Here are a few key considerations to help you choose fantastic images for your site. Are You Treating Your Images as Content? Good, this is important: Photos and other images should never be used just as decoration. Good, this is important: Photos and other images should never be used just as decoration.

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10 Must-Have Skills for Nonprofit New Media Managers

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Young volunteers and interns who are lacking in the longer view of mobile and social media can quickly advance provided they are mentored by experienced communications or development staff, or given access to quality training.

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Is Instagram Useful for Nonprofit Marketing?

Beth's Blog: How Nonprofits Can Use Social Media

Instagram, the mobile photography app, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” This guide for business marketers is relevant to nonprofits.

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Your Nonprofit Logo is a Spark, Not the Flame

Top Nonprofits

In my experience working with nonprofit clients, I’ve learned how much people want to be able to have one icon or image that shows the whole who, what, why all at once. You also have colors, fonts, language and photography to help people understand what you do. Courses Podcasts Webinars Papers Guides. It makes sense.

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