CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

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Retention Donor Strategy Social Media 115

sgEngage

MARCH 10, 2025

The traditional endpoint for philanthropic giving used to be a hard close and a hand-off of the gift to an organization offering an adequately agreeable mission statement. Your supporters want to feel more ownership over their gift even after it changes hands. Today, donors see their gift as an investment in outcomes.

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Integration System Fundraising Build 93

sgEngage

NOVEMBER 13, 2024

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization.

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Digital Impact Report Marketing 111

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? But data only tells part of the story. Tie your GivingTuesday and year-end communication together with a unifying theme.

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Campaign Fundraising Social Media Donor 97

sgEngage

NOVEMBER 20, 2024

According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. Read on to learn more about who these first-time spontaneous donors are, and how to turn their GivingTuesday gifts into lasting support.

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Donor Time Gift Social Media 98

Bloomerang

JUNE 29, 2021

We’ve all heard how important stories are to fundraising communications. But how do you actually pick a great story? And more importantly, how do you take a great story and turn it into a great fundraising story? . To have a great fundraising story, you need a few key things. You need one person. .

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Story Fundraising Gift Donor 137

The NonProfit Times

NOVEMBER 27, 2024

Using a CRM database can help you identify donor patterns to make smart engagement decisions or make a process easier for donors setting up recurring gifts. The automated receipt donors receive when they make a gift is not a thank you. Consider all channels for delivering that information. Meet your donors where they are.

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Donor Time Demographics Donation 104

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Show them precisely what impact their gift will make. Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Provide suggested donation amounts.

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Giving Question Nonprofit Campaign 310

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? What is their capacity to give?

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Donor Support Gift Advocacy 105

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give.

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Template Donation Help Raise 98

sgEngage

OCTOBER 30, 2024

Such subpar messages may be the reason that 63% of fundraisers feel uncomfortable using AI for personalized donor communications. While AI is often touted as a way to hyper-personalize fundraising efforts, to many fundraisers, AI can make communications seem less personal, less authentic.

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Donor Script Fundraising Gift 105

Bloomerang

DECEMBER 12, 2024

In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. Learning their personal stories ranks high. The issue of money is set aside entirely.

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Fundraising Donor Mail Professional 107

Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases.

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Facebook Online Effective Nonprofit 313

sgEngage

DECEMBER 5, 2024

Relationship-building, communication, commitment to the cause, perseverance, creativity, and project management are all transferable skills that can be applied to fundraising. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

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Grant Fundraising Fund Nonprofit 98

Bloomerang

OCTOBER 21, 2024

Step 1: Show your donors the impact of their last gift! This doesn’t mean you’re asking too often—it means asking again before showing their first gift had an impact. Whether their last gift was for GivingTuesday or months before, you need to do more than just thank them. You must tell them how their gift made a difference.

Donation 101

Donation Gift email Donor 101

CauseVox

OCTOBER 17, 2024

GivingTuesday Partnerships Through Matching Gifts Did you know that matching gifts can be a game-changer for your GivingTuesday campaign? Think about who could be a potential matching gift donor. Once you have someone in mind, make the ask by painting a picture of how their gift will make a significant difference.

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Campaign Social Media Gift Local 81

Nonprofit Tech for Good

NOVEMBER 21, 2020

Subject line: Sofia, keep tabs on the impact of your gift by following us on social media. Social media is a great tool to showcase your impact, help supporters understand the challenges they can help solve and build an authentic community around your cause. Why do donors stop giving after their first gift? Why send this email?

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Donor Giving Template email 334

Get Fully Funded

FEBRUARY 27, 2025

Some things I knew how to do, like tell the story well. I paid close attention to their experience as a donor, and I stayed in close communication with them. You see, the best way to get a corporate gift is through a connection at the company. And a gift from a corporation is unlikely to be renewed the following year.

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Fund Raise Nonprofit Donor 98

Nonprofit Tech for Good

MAY 16, 2021

Mention the donor’s past involvement with your organization and the impact their previous gifts have made. Make it as easy as possible for donors to finalize their gifts by offering options like ACH , credit cards, and digital wallets like Google Pay or Apple Pay. Make it personal. Use language that creates a sense of exclusivity.

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Template email Campaign Fundraising 318

Get Fully Funded

FEBRUARY 27, 2025

Unlike other forms of fundraising (most notably broad annual fundraising , which naturally gets more attention at year-end), building a consistent promotion strategy for planned gifts may pose a bigger challenge. When you send appeals for planned gifts later, supporters will be better primed to engage.

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Gift Time Awareness Donor 52

Candid

DECEMBER 11, 2024

Ensure the color palette, photo elements, and graphics contribute to your story. Here are some steps you can take to improve online giving and receive more gifts: Have a donate button in your websites top navigation. Prioritize returning supporters, larger gifts, and local donors for phone calls and handwritten notes.

Donor 105

Donor Giving Time Donation 105

Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. This is where data and statistics come in, combined with a powerful image that tells a story. Along with urgency, clearly spell out how the funds will be used.

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Social Media Donor Media Social 300

Nonprofit Tech for Good

SEPTEMBER 20, 2018

2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. Let me explain this one a bit, because I’m not just talking about having a checkbox on your donation page to make a gift recurring. If they wanted to give a recurring gift, they would’ve just clicked the checkbox.”.

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Stats Giving Fundraising Gift 277

Bloomerang

FEBRUARY 18, 2025

Donors dont see themselves in your story People give because they feel connected to a cause. A year later, they havent received an update on how their gift helped. A supporter donates to an animal shelter but never sees stories of the pets they helped save. How to fix it: Reduce friction in communication.

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Retention Donor Challenge Indianapolis 77

sgEngage

NOVEMBER 27, 2024

A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization. Recurring Donation Options Many online platforms, such as Blackbaud’s Donation Forms, allow donors to set up recurring gifts, turning one-time contributors into ongoing supporters, thus improving donor retention.

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Online Support Fundraising Digital 98

The NonProfit Times

AUGUST 1, 2024

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Regularly send genuine, compelling stories of how your donors’ generosity is impacting the lives of beneficiaries.

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Communication Donor Retention Maryland 98

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Perhaps, send a small gift as a token of your gratitude or make a personal phone call to these donors. Email them.

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Donor Social Media Offline Gift 277

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. Sense of urgency.

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Storytelling Nonprofit Social Media Homeless 266

Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.

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Story News Local Press 122

Bloomerang

NOVEMBER 8, 2024

So, think twice before cutting back on communications – especially during the end-of-year season when people tend to do the lion’s share of giving. Impact reports are a form of gratitude, re-enforcing the “warm glow” donors felt when they made their gift. Generally, sharing one story is best.

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Mail Impact Report Donor 117

Nonprofit Tech for Good

SEPTEMBER 17, 2022

I’m going to assume that the question that started you down this path is, “How do I get current donors to increase their gifts?” So, from there, you can create a hard target, such as you want to increase existing donor gifts by x%. A possible answer here would be to personalize your communication with them.

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Donor Effective Fundraising Nonprofit 331

Mashable Tech

APRIL 1, 2025

Be cautious if someone you don’t know reaches out about an investment opportunity, especially if they only communicate online. SEE ALSO: Get ready for these scams in 2025 To avoid falling victim to a job offer scam, watch for vague job descriptions , poor communication, or requests for money early in the hiring process.

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Charity Websites email Job 85

Bloomerang

FEBRUARY 5, 2024

But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Studies also show that the best major gift and planned gift prospects are donors that have been retained for multiple years. Does this r eally improve donor retention?

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Retention Gift Donor Pledge 117

sgEngage

NOVEMBER 4, 2024

In that same spirit, we asked some of our favorite fundraisers to share their best piece of fundraising advice, as a way of paying it forward to other gift officers. Tracey Harrow, private elementary school Make a Special Swag Delivery to Major Donors “Members at the two highest levels receive physical gifts.

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Tips Ideas Fundraising Share 105

Nonprofit Tech for Good

FEBRUARY 8, 2021

The more work you can do before publicly launching, the more time you’ll have to focus on communicating with your donors and fundraisers. It’s nearly impossible to successfully fundraise for a cause you don’t fully believe in, so we brought in Molly McHugh, Grassroot Soccer’s Communications Director. Lean on your team captains.

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Goal Fundraising Help Nonprofit 318

Nonprofit Tech for Good

DECEMBER 9, 2022

Major Gifts. Their contact and gift information is saved in your CRM, a thank you note and receipt are automatically sent, and you are ready to solicit donations again in the future. This type of donor may also donate to support special projects or programs on top of their recurring gift. 3) Major Gifts.

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Fund Nonprofit Pledge Donor 331

The Fundraising Authority

SEPTEMBER 22, 2022

templates, including appeals, gift proposals, thank-you letters, and much more. Include a compelling story that shows how your organization’s work as led to transformation – either within an individual life, or a larger community. Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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Fundraising Mail Donor Database 321