The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Here’s what you should do: Call your top donors to directly ask them for a gift. Ask your board for a year-end gift. Send out an e-mail fundraising letter.

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Fundraising Phase Mail Gift 201

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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Practice Online Fundraising Nonprofit 342

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 116

sgEngage

MARCH 22, 2022

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 104

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. When preparing a major gift proposal, focus on the short-term and long-term impact their gifts would make on the trajectory of the organization. Make the ask. . “In

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Gift Teach Fundraising Donor 136

The Fundraising Authority

SEPTEMBER 22, 2022

They were worried about donor communications. A communications system. For example, if your system calls for a thank you call to be made to every donor within 7 days of their gift, have your database set to automatically print out a call list for your development director once per week. So they tried everything in the book.

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System Create Fundraising Nonprofit 354

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too! Perhaps, send a small gift as a token of your gratitude or make a personal phone call to these donors.

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Donor Offline Captivate Social Media 277

NonProfit PRO

OCTOBER 6, 2021

Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. One-time online giving grew 15.6% last year, according to the study.

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Online Data Roles Gift 279

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% Bonterra ] 33% of online donors give tribute gifts to family and friends. per visitor.[

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Statistics Online Fundraising Benchmark 217

Bloomerang

NOVEMBER 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Mail Report Impact Charity 102

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List. MobileCause provides easy-to-use fundraising and communication software that enables you to raise more, engage supporters, and grow your donor database.

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Action Donation Mobile Social Media 328

Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Mail Strategy Fundraising Nonprofit 59

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. During your solicitation meeting, make sure you communicate: How much money the project needs.

Relationship 241

Relationship Donor Management Sponsor 241

Bloomerang

MARCH 13, 2023

I often say “ if you want gifts, give them.” Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

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email Communication Mail Nonprofit 128

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Mail Social Media Raise 190

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Once a gift has been made, this segment of donors gets placed in a customized stewardship engagement stream of emails. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

Social Media 354

Social Media Donor Media Social 354

Nonprofit Tech for Good

FEBRUARY 17, 2022

Have a Robust Communications Plan. Some tips for communicating well are: Rally your lead volunteers to develop clear, direct, and mission-centric messaging and assets. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 316

sgEngage

OCTOBER 19, 2021

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and planning communications. Now let’s look at making connections and drafting communications. Strategize ways in which your committee can help extend the communication reach of the stories you share.

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Communication Story International Gift 99

Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation.

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Social Media Media Donor Social 289

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. Silent Generation donors value personal connections and traditional forms of communication. They are known for their loyalty to the causes they support. organizations** 23.6%

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Generation Giving North America Method 236

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 11% via direct mail/post. Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process ( NextAfter ). 91% of organizations stopped acknowledging recurring gifts by month three ( NextAfter ). Tribute Gifts. Matching Gifts.

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Stats Social Media NGO Media 279

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. The end of the year is a critical time for nonprofit fundraising.

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Practice Fundraising Guide Channel 228

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Your communications are a mirror to your donors. I want you to know the impact of your gift this year. Your voice mail or email? A lot of organizations raise as much as 50% of their budget in December alone.

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Gift Script Phone Voice 108

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field. For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services.

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Virtual Personal Tips Online 244

Nonprofit Tech for Good

NOVEMBER 8, 2018

Together, digital communications inspire 74% of donors to give. 7) 33% of donors worldwide give tribute gifts and the top three occasions are memorials (43%) , birthdays (25%) , and religious holidays (10%). Baby Boomers are most likely to give tribute gifts at 41%. 31% of Gen Xers give tribute gifts as do 26% of Millennials.

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South America Global North America Trend 238

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. are great ways to communicate with and steward your donors. Engage them.

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Donor Profit Participatory Relationship 177

sgEngage

OCTOBER 23, 2024

He was a donor to one of our charity clients and we had talked about the possibility of gifting assets to reduce or eliminate tax liability. Many situations can indicate a donor’s readiness to discuss end-of-year gifts of assets. How, then, should you talk about year-end gifts of assets? The call came on December 2.

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Gift Strategy Calendar Charity 77

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Raise Guide Relationship 104

Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. You mean to make a gift, but you get distracted and put it off until later. Hi, [ their name ].

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Script Phone Gift Examples 109

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. If the non-profit relies on grants and events, good development pros launch a major gift program or an annual giving campaign. They Focus on Metrics.

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Effective Fundraising Stream Profit 208

Bloomerang

NOVEMBER 22, 2024

(If you suggest that my $100 gift will end hunger, I won’t believe you. A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size.

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Problem Fundraising Mail Rate 96

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Does your organization have a new project or special initiative within your community launching in 2023? Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 188

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 101

sgEngage

NOVEMBER 13, 2024

By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

Digital 101

Digital Report Impact Marketing 101

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

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Fundraising Guide Mail Gift 111

Bloomerang

AUGUST 7, 2023

This may include what’s going on in the world, what’s going on in their lives, and/or how you communicate with them. And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels.

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Gift Donor Time Mail 76