Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

Mail 59

Mail Strategy Fundraising Nonprofit 59

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Asking yourself how on earth you’ll do it all? Filter by date.

Calendar 111

Calendar Fundraising Gift Social Media 111

sgEngage

NOVEMBER 13, 2024

By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

Digital 111

Digital Impact Report Marketing 111

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). templates, including appeals, gift proposals, thank-you letters, and much more.

Fundraising 321

Fundraising Mail Donor Database 321

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

Giving 298

Giving Mail Gift Studies 298

Bloomerang

DECEMBER 12, 2024

In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. How many handwritten notes do you receive via snail mail?

Fundraising 109

Fundraising Donor Mail Professional 109

sgEngage

JANUARY 15, 2025

Donors at each giving level, for instance, have unique needs, interests, and communication expectations. Major donors: Your nonprofit’s largest donors expect to be highly involved and updated often on how you use their gifts. Send plenty of personalized communications about their impact on your nonprofits future.

Donor 105

Donor Effective Gift Donation 105

Nonprofit Tech for Good

SEPTEMBER 23, 2020

The median gift size was $50. Public media and communications – 0%. Direct/Post mail (credit or debit card, cheque) – 12%. 16) GivingTuesday donors say the following communication tools are the most likely to inspire them to give: Email – 35%. By Region: Africa – 12%. LGBTQIA+ – 1%.

Statistics 363

Statistics Donor Charity NGO 363

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity. Advanced Strategies for Maximizing Year End Gifts.

Fundraising 247

Fundraising Mail Calendar Gift 247

sgEngage

MARCH 22, 2022

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

Retention 119

Retention Communication Donor Strategy 119

The Fundraising Authority

NOVEMBER 28, 2020

The final 4-6 six weeks of the year is a great time for all of the seeds you have planted during the year to bloom with year-end gifts. The only way to achieve that end is to stay on message… the message you have been communicating all year. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.

Fundraising 240

Fundraising Homeless Mail Profit 240

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130

Mail Retention Donor Practice 130

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

Retention 111

Retention Donor Strategy Social Media 111

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Mail something memorable.

Donor 105

Donor Support Gift Advocacy 105

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give.

Template 98

Template Donation Help Raise 98

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Here’s what you should do: Call your top donors to directly ask them for a gift. Ask your board for a year-end gift. Send out an e-mail fundraising letter.

Fundraising 201

Fundraising Mail Gift Social Media 201

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. But data only tells part of the story.

Campaign 88

Campaign Fundraising Social Media Donor 88

NonProfit PRO

OCTOBER 6, 2021

Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. One-time online giving grew 15.6% last year, according to the study.

Online 279

Online Data Gift Donation 279

Bloomerang

DECEMBER 20, 2024

If I take the time to make a monetary gift, offer community feedback, or even send along a useful article from an expert like you, I expect someone to react and interact with me. Something that reassures me my gift was appreciated, and did not fall into a black hole. Show me you noticed! Even if I reach out, I dont get a reply.

Charity 110

Charity Gift Donor Roles 110

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

Practice 342

Practice Fundraising Online Nonprofit 342

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. When preparing a major gift proposal, focus on the short-term and long-term impact their gifts would make on the trajectory of the organization. Make the ask. . “In

Gift 137

Gift Teach Fundraising Donor 137

sgEngage

OCTOBER 19, 2021

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and planning communications. Now let’s look at making connections and drafting communications. Strategize ways in which your committee can help extend the communication reach of the stories you share.

Communication 115

Communication Story Campaign Social Media 115

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too! Perhaps, send a small gift as a token of your gratitude or make a personal phone call to these donors.

Donor 277

Donor Social Media Offline Gift 277

The Fundraising Authority

SEPTEMBER 22, 2022

They were worried about donor communications. A communications system. For example, if your system calls for a thank you call to be made to every donor within 7 days of their gift, have your database set to automatically print out a call list for your development director once per week. So they tried everything in the book.

System 354

System Fundraising Create Nonprofit 354

Bloomerang

MARCH 13, 2023

I often say “ if you want gifts, give them.” Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

email 136

email Communication Nonprofit Mail 136

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% Bonterra ] 33% of online donors give tribute gifts to family and friends. per visitor.[

Statistics 229

Statistics Fundraising Online Nonprofit 229

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Your communications are a mirror to your donors. I want you to know the impact of your gift this year. Your voice mail or email? A lot of organizations raise as much as 50% of their budget in December alone.

Gift 122

Gift Script Donor Volunteer 122

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. During your solicitation meeting, make sure you communicate: How much money the project needs.

Relationship 245

Relationship Donor Management Sponsor 245

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List. MobileCause provides easy-to-use fundraising and communication software that enables you to raise more, engage supporters, and grow your donor database.

Action 337

Action Donation Social Media Donor 337

Nonprofit Tech for Good

FEBRUARY 17, 2022

Have a Robust Communications Plan. Some tips for communicating well are: Rally your lead volunteers to develop clear, direct, and mission-centric messaging and assets. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Fundraising 330

Fundraising Tips Management Nonprofit 330

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 11% via direct mail/post. Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process ( NextAfter ). 91% of organizations stopped acknowledging recurring gifts by month three ( NextAfter ). Tribute Gifts. Matching Gifts.

Social Media 279

Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. Silent Generation donors value personal connections and traditional forms of communication. They are known for their loyalty to the causes they support. organizations** 23.6%

Giving 242

Giving Generation North America Social Media 242

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. The end of the year is a critical time for nonprofit fundraising.

Fundraising 238

Fundraising Practice Guide Campaign 238

Bloomerang

AUGUST 7, 2023

This may include what’s going on in the world, what’s going on in their lives, and/or how you communicate with them. And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels.

Gift 97

Gift Donor Time Nonprofit 97

Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation.

Social Media 295

Social Media Donor Media Social 295

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field. For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services.

Virtual 258

Virtual Personal Fundraising Tips 258