Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Yet, some nonprofits are still hesitant to communicate that way.

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Nonprofit Tech for Good

JULY 7, 2022

We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. 1) Email Deliverability 101. Most sources agree that there are about 330 billion emails sent globally every single day, which comes out to 3.5 million emails per second. That is a LOT of email.

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NonProfit PRO

DECEMBER 6, 2021

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

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.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Personalized interactions can significantly boost engagement.

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The MatrixFiles

AUGUST 5, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. Your brand strategy and key messages should form the foundation for all of your donor communications, new and old.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools.

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Fast Company Tech

FEBRUARY 23, 2025

Instant messaging, email, video calls, and other digital tools have largely replaced in-person communication for most workplaces. We have all become virtual communicators, and with this comes a new set of rules for interpersonal success. The same applies to virtual communication. P is for perspective taking.

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CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

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.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. The big-ticket events are in person. Dan was determined to make us see the light.

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Bloomerang

NOVEMBER 22, 2024

To help you ride this massive wave of generosity, I’m answering your burning questions Q: How much email is too much email? A : The #1 thing I see that makes fundraisers feel cringey is the fear that they’re oversaturating their list with email. Open your email platform and tell me what your open rate is. They aren’t!

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Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Schedule in-person ask visits with donors. Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Asking yourself how on earth you’ll do it all?

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sgEngage

JANUARY 15, 2025

Donors at each giving level, for instance, have unique needs, interests, and communication expectations. Mid-level donors: Those who give moderate amounts expect more personalized acknowledgment from your nonprofit. Steward these donors with personal phone calls, regular check-ins, and invitations to exclusive opportunities.

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Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Clearly and simply define the purpose of the communication. And often we overexplain! Motivate people to donate.

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Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

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Nonprofit Tech for Good

OCTOBER 1, 2020

Frequent communication is vital in cultivating donor relationships, especially with new supporters. Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. This will keep your emails concise and focused. Don’t let it stop there.

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Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Nonprofit Tech for Good

NOVEMBER 21, 2020

In the timeline below, we tell you exactly when to send emails designed to cultivate a relationship with your new Giving Tuesday supporters. Why send this email? Save time and grab this exact template from our Giving Tuesday Fundraising Template Kit and personalize it for your organization. Why send this email?

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Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Retaining your donors requires building relationships with them, and those relationships will rely heavily on effective communication.

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Nonprofit Tech for Good

AUGUST 29, 2022

Communicate with Volunteers. Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. They appeal to those who may be interested in volunteering because they enjoy helping others or have a personal connection to the cause that the organization supports. Process Volunteers.

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Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. If you’re new to nonprofit communications, spend some time learning which ones are focused on your field.

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Nonprofit Tech for Good

MAY 31, 2020

Like you, many of your constituents are also working from home, using their personal cell phones and email addresses. Make a plan to segment your constituent base and decide who from your organization will make personal contact with your constituents.”. Many nonprofits rely heavily on in-person fundraising.

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Nonprofit Tech for Good

MARCH 24, 2025

Try sending a quick survey right after a donation or adding a simple poll to your next email. Use their answers to fine-tune your messaging, events, and communications. You can significantly boost donor reactivation rates using personalized outreach. Asking donors for feedback isn’t just a surveyit’s recognition.

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CauseVox

JANUARY 20, 2025

This automatic thank you email is addressed to the giver, has the amount given, and tells the donor about the impact of the donation. Were they forwarded a link through email from one of your clients? Segmenting your donors is important because it helps you to tailor your communications to the donors. Whatever feels comfortable.

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Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. 3) Engagement. 4) Average Donation Value.

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Bloomerang

OCTOBER 21, 2024

Wondering when to send your year-end fundraising emails ? You could make a phone call, handwrite a postcard, send an email, or even a letter—just be sure to share a short story about the difference their gift made. A critical part of your success will be segmented and personalized email marketing. So use their first name!

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Bloomerang

FEBRUARY 18, 2025

Feature donor names, quotes, or community highlights in emails and reports. What we found: Only 13% of fundraisers use text messaging despite it being the third most preferred communication method for donors. Only 47% of fundraisers take full advantage of CRM tools to personalize outreach and streamline engagement.

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Bloomerang

FEBRUARY 5, 2025

This requires tailoring the frequency and type of communication you do for each donor level, whether its a donor who gives $25, or one giving $50,000. Within 48 hours of receiving a donation, send a personalized thank-you letter that acknowledges the donors specific impact.

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Nonprofit Tech for Good

NOVEMBER 16, 2020

Be sure to recognize and celebrate your recurring donors in all communications. Create a segment of your recurring givers so you can send them specific and unique communications, appreciations, and updates. 4) Segment Your Recurring Donors. Doing so will prevent cancellations and encourage referrals from donors’ friends and family.

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Nonprofit Tech for Good

JANUARY 19, 2021

By Matthew Burnell , F ounder of ClickBid , a mobile bidding provider for online auctions, virtual galas, and in-person events. An in-person event can seem like a challenge to take online. ClickBid has helped many nonprofits answer these questions and move from an in-person auction to an online auction. Here’s how it works.

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Nonprofit Tech for Good

JANUARY 5, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Your website is the foundation upon which your digital communications and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. This series would consist of a string of emails tailored to respond to the engagement medium. This engagement series of emails would continue for a definite period.

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Bloomerang

FEBRUARY 26, 2024

You’re probably used to your familiar circle of donors who consistently support your cause, and you often reach out to them personally. But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. The solution: donor segmentation.

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Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. So make it easy for them to find you by including the relevant links on your confirmation page. 4) Add to Mailing List.

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Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

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Bloomerang

FEBRUARY 3, 2025

If you want to turn one-time donors into lifelong supporters, you need to build out a new, personalized donor cultivation journey. The sample new donor cultivation timeline above incorporates personalized communication, like phone calls and notes, and regular communication, like email newsletters.

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