Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 339

email Fundraising Stats Marketing 339

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Yet, some nonprofits are still hesitant to communicate that way.

Communication 313

Communication Donation Tools Tech 313

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?

email 93

email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. Your brand strategy and key messages should form the foundation for all of your donor communications, new and old.

Communication 319

Communication Fundraising Audience Donor 319

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

email 237

email Statistics Marketing Nonprofit 237

NonProfit PRO

DECEMBER 6, 2021

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

Audience 279

Audience email Tips Fundraising 279

NonProfit PRO

SEPTEMBER 16, 2021

Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy. For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later.

Communication 246

Communication Strategy email Effective 246

Bloomerang

NOVEMBER 22, 2024

To help you ride this massive wave of generosity, I’m answering your burning questions Q: How much email is too much email? A : The #1 thing I see that makes fundraisers feel cringey is the fear that they’re oversaturating their list with email. Open your email platform and tell me what your open rate is. They aren’t!

Problem 117

Problem Fundraising Mail Gift 117

NonProfit PRO

OCTOBER 22, 2021

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. But keep in mind that there’s no point in sending emails just to send emails. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. They need a purpose.

email 265

email Strategy Fundraising Build 265

NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Content 255

Content Communication Nonprofit email 255

Nonprofit Tech for Good

OCTOBER 15, 2022

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For emails, your donate button should be eye-catching with short and clear text. Include inspiring stories and testimonials. Include a clear and compelling call to action.

Campaign 340

Campaign Fundraising Tips Mail 340

NonProfit PRO

APRIL 9, 2025

Email communications are vital to nonprofit fundraising and marketing, so here are four ways to make your emails more effective.

email 166

email Effective Nonprofit Tips 166

sgEngage

NOVEMBER 13, 2024

By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

Digital 111

Digital Impact Report Marketing 111

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

email 135

email Communication Nonprofit Mail 135

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters.

Calendar 109

Calendar Fundraising Gift Social Media 109

Nonprofit Tech for Good

SEPTEMBER 23, 2020

Public media and communications – 0%. Direct/Post mail (credit or debit card, cheque) – 12%. 16) GivingTuesday donors say the following communication tools are the most likely to inspire them to give: Email – 35%. Regular social media communication about the impact of my donation – 23%.

Statistics 363

Statistics Donor Charity NGO 363

Nonprofit Tech for Good

JUNE 6, 2020

1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%). of COVID-19 donors say that regular email communication about the impact of their donation is most likely to inspire them to give repeatedly to an organization.

Stats 355

Stats Donor Survey Donation 355

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 128

Mail Retention Donor Practice 128

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. How is your email open rate? Newsletter.

Communication 134

Communication Nonprofit Social Media Storytelling 134

Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Clearly and simply define the purpose of the communication. And often we overexplain! Motivate people to donate.

Strategy 346

Strategy North America Nonprofit Israel 346

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

Social Media 245

Social Media Template Donor Media 245

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

Social Media 244

Social Media Template Donor Media 244

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 119

Mail Roles Digital Fundraising 119

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

Lesson 307

Lesson Marketing Nonprofit Mobile 307

The Verge

DECEMBER 29, 2020

But some security researchers have noted some puzzling aspects of the deal, including mentions of the defunct, 23-year old Netscape Communicator email software and recommendations of outdated encryption standards. Just in case you forget what Netscape Communicator 4.0 looked like. 509 standard.

Profile 136

Profile email United Kingdom Mail 136

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 98

email Communication Effective Fundraising 98

Nonprofit Tech for Good

SEPTEMBER 14, 2020

If you would like to share the report with your communities, you can download a set of promo graphics from DropBox , download infographics from the website , and copy-and-paste a summary of the report. 26% of donors worldwide say that email is the communication tool that most inspires them to give. 10 Key Stats from the.

Trend 322

Trend Global Report Giving 322

sgEngage

JANUARY 15, 2025

Donors at each giving level, for instance, have unique needs, interests, and communication expectations. Send plenty of personalized communications about their impact on your nonprofits future. Welcome emails and letters sent within one week to all first-time donors.

Donor 105

Donor Effective Gift Donation 105

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

email 98

email Communication Nonprofit Mail 98

Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

email 131

email Change Nonprofit gMail 131

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. This series would consist of a string of emails tailored to respond to the engagement medium. This engagement series of emails would continue for a definite period. 5) Engage new donors into an online stewardship email series.

Social Media 354

Social Media Donor Social Media 354

CauseVox

JANUARY 20, 2025

This automatic thank you email is addressed to the giver, has the amount given, and tells the donor about the impact of the donation. Were they forwarded a link through email from one of your clients? Segmenting your donors is important because it helps you to tailor your communications to the donors. Whatever feels comfortable.

Retention 115

Retention Donor Strategy Social Media 115

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Tie your GivingTuesday and year-end communication together with a unifying theme. Maybe it’s about hope, resilience, or community.

Campaign 97

Campaign Fundraising Social Media Donor 97

Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. You are likely already asking for and collecting email addresses and mobile numbers on your donation form to ensure donors get your automated email receipts and text confirmations. So make it easy for them to find you by including the relevant links on your confirmation page.

Action 344

Action Donation Social Media Donor 344

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

Fundraising 243

Fundraising Online Social Media Mail 243

Nonprofit Tech for Good

JUNE 29, 2021

Websites & Email. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits. Mailmunch enables users to create a variety of pop-up email forms for their website. Keep your email signatures modern and simple. See also OptInMonster.

Tools 358

Tools Resource Free Nonprofit 358

Bloomerang

AUGUST 16, 2024

But it’s time to think beyond direct mail pieces and brochures. Email provides nonprofits with abundant opportunities to get legacy giving messaging in front of donors. Here’s how your nonprofit can integrate legacy giving into your email program. Aren’t legacy giving donors direct mail donors? It’s not just Boomers.

email 107

email Giving Marketing Mail 107