NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Content 255

Content Communication Nonprofit email 255

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 90

Mail Roles Digital Fundraising 90

sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

Communication 79

Communication email Marketing Museum 79

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 80

email Communication Effective Fundraising 80

Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 336

email Marketing Data Digital 336

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 73

email Communication Effective Fundraising 73

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

email 75

email Communication Mail Nonprofit 75

NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . These tips can help you step up your email campaigns and make sure you’re getting the most from your fundraising efforts. . Direct Mail. Ease of Use. Initial Price.

Mail 82

Mail Channel email Fundraising 82

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Yet, some nonprofits are still hesitant to communicate that way.

Communication 312

Communication Donation Tech Tools 312

Bloomerang

AUGUST 16, 2024

But it’s time to think beyond direct mail pieces and brochures. Email provides nonprofits with abundant opportunities to get legacy giving messaging in front of donors. Here’s how your nonprofit can integrate legacy giving into your email program. Aren’t legacy giving donors direct mail donors? It’s not just Boomers.

email 80

email Marketing Giving Mail 80

Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Each communication should have a unified tone that aligns with your brand identity, whether that tone is casual and light or formal and authoritative. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 111

Mail Retention Practice Donor 111

NonProfit PRO

SEPTEMBER 16, 2021

Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy. For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later.

Communication 246

Communication Strategy email Effective 246

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. 1) Audit Last Year’s Communications. Your brand strategy and key messages should form the foundation for all of your donor communications, new and old.

Communication 295

Communication Fundraising Hints Test 295

NonProfit PRO

DECEMBER 6, 2021

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

Audience 278

Audience email Tips Fundraising 278

sgEngage

MARCH 22, 2022

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

Retention 102

Retention Communication Donor Strategy 102

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. How is your email open rate? Newsletter.

Communication 130

Communication Storytelling Indianapolis Nonprofit 130

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

email 82

email Marketing Communication Template 82

NonProfit PRO

OCTOBER 22, 2021

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. But keep in mind that there’s no point in sending emails just to send emails. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. They need a purpose.

email 264

email Strategy Fundraising Build 264

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

Template 244

Template Social Media Donor Media 244

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

Template 245

Template Social Media Donor Media 245

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52

Mail Fundraising Nonprofit Channel 52

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

OCTOBER 15, 2022

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For emails, your donate button should be eye-catching with short and clear text. Include inspiring stories and testimonials. Include a clear and compelling call to action.

Campaign 329

Campaign Tips Fundraising Mail 329

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94

Mail Course Campaign Digital 94

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

email 126

email Fundraising Sample Sound 126

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

email 131

email Change gMail Rate 131

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. There are many communication channels to choose from when delivering your nonprofit message: Social media (Facebook, Twitter, Instagram) . Direct mail or newsletter. Website and email. Social media.

Platform 120

Platform Communication Indianapolis Channel 120

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

Communication 59

Communication Personal Donor Nonprofit 59

DonorPerfect

JANUARY 17, 2023

At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. The post How to Manage and Leverage Multiple Donor Mailing Addresses appeared first on Nonprofit Technology & Fundraising Blogs.

Mail 52

Mail Donor Management Effective 52

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. But since emails are low-cost and easy to send, your supporters get a lot of them. Try these five creative ideas to get more out of your nonprofit email campaigns. Make It Omnichannel These days, email is not standalone. to your supporters?

email 91

email Campaign Ideas Tips 91

sgEngage

OCTOBER 19, 2021

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and planning communications. Now let’s look at making connections and drafting communications. Strategize ways in which your committee can help extend the communication reach of the stories you share.

Communication 97

Communication Story International Gift 97

The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Once you’ve segmented your donor lists, you can leverage this data to personalize your communications.

Communication 59

Communication Donor Strategy Picture 59

Get Fully Funded

AUGUST 21, 2022

Keeping donors feeling connected to your work through fundraising communications is critical to your fundraising success. If you’re seeing lower email open rates, declining donations, and fewer donors giving, it’s time to take a step back and evaluate where things are off track. Start with your fundraising communications.

Communication 81

Communication Donor Tips Fundraising 81