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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Twitch, Pinterest, and Snapchat appear to be ineffective at reaching online donors.

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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Donor retention can feel like a never-ending cycle. Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Tailoring messages to resonate with individual donor interests and giving levels fosters stronger connections and inspires greater generosity. Salesforce is the great equalizer.

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Communicating with Donors in An Uncertain Funding Environment

sgEngage

In an environment of fast-moving change where minute-by-minute updates can evoke strong emotional responses, every person who plays a role in fundraising from the marketing team to gift officers can play a role in keeping your supporters engaged. Communicate proactively, offering ways they can support your organization through any changes.

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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. Youre saving money by improving your donor retention.

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Major Gift Relationship Doesn’t Count

NonProfit PRO

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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5 Components of an Effective Donor Stewardship Matrix

sgEngage

It takes more than thank-you letters to retain donors for your nonprofit long-term. To effectively steward donor relationships and inspire higher levels of giving, you must strategically engage donors in various ways that deepen their connections to your nonprofit. The answer is a donor stewardship matrix.

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