Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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email Communication Mail Nonprofit 77

Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. Let’s get started.

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Mail Integration Digital Strategy 75

sgEngage

MARCH 22, 2022

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 106

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. Why do you need an Email Preference Center?

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Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. How is your email open rate? Newsletter.

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Communication Storytelling Indianapolis Nonprofit 131

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Your channel is the vessel in which you choose to share your content. There are many communication channels to choose from when delivering your nonprofit message: Social media (Facebook, Twitter, Instagram) .

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Platform Communication Indianapolis Channel 120

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. That makes it even more essential to make sure your communication strategies throughout the year are of value, keeping members engaged and informed.

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Campaign Associations Channel Retention 169

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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sgEngage

OCTOBER 19, 2021

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and planning communications. Now let’s look at making connections and drafting communications. Strategize ways in which your committee can help extend the communication reach of the stories you share.

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Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. But since emails are low-cost and easy to send, your supporters get a lot of them. Try these five creative ideas to get more out of your nonprofit email campaigns. Make It Omnichannel These days, email is not standalone. to your supporters?

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email Campaign Ideas Tips 91

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Automated email services for nonprofits are unsung heroes in achieving just that.

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The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Once you’ve segmented your donor lists, you can leverage this data to personalize your communications.

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Communication Donor Strategy Picture 59

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage.

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Text messages are another valuable tool you should add to your outbound communications strategy! There’s a lot to learn from them about text marketing.

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Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. If your organization sends out a member newsletter, you have a solid communication method on your side! Not every type of content will resonate with every type of audience.

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Newsletter Content Ideas Tips 52

TechImpact

DECEMBER 30, 2013

How many emails do you receive per day? As a result, It is important to make sure that your subscribers are not discouraged from opening, reading, and engaging with your emailed content. How do you ensure your email recipients interact with your emails? Backtrack for a moment and look at your last few emails.

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Get Fully Funded

AUGUST 19, 2024

You’re tirelessly working to grow your nonprofit’s impact, nurture your community, and raise funds—all while managing all the other day-to-day tasks. Imagine having the power to tailor your mass communication, so that each donor feels personally connected to your cause. This is the magic of donor data.

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Data Marketing Donor Mail 59

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Nonprofit Tech for Good

JULY 7, 2016

Not all email lists are the same. Your ability to segment your email lists will depend on your CRM and your email communications software, but having multiple lists can help your nonprofit better craft your messages and fundraising requests. Create online petitions and pledges. Host free webinars.

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TechImpact

FEBRUARY 3, 2014

Simply put, over 50% of all emails will be opened via a mobile devices in 2014. Decrease Email Width. Different devices handle resizing of emails differently. iPhone will compress your email message, while android devices will often just cutoff the right part of your email completely. Keep emails below 102KB.

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Allegiance Group

SEPTEMBER 16, 2022

At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. Being in the business of improving direct mail and email fundraising campaigns for nonprofits, as I am, you start to see patterns of success and failure.

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email Effective Fundraising Language 52

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Channels such as social media can really help with this.

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email Communication Marketing Reflection 94

Candid

OCTOBER 3, 2023

Here we share how we turned an expensive print piece into a simple, online PDF with multi-purpose content to maximize the return on our investment. These traditional assumptions result in extensive staff involvement across development and communications departments; a long production timeline (up to nine months!); But then, COVID hit.

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Roundtree

FEBRUARY 23, 2022

6 Ways to Improve Your Donor Emails. Email remains one of the most important channels of communication. It is cost-efficient for the organization and gets more engagement than other forms of communication, like social media or direct mail. Focus every email around one topic: pick one program, event, or need.

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NonProfit Hub

JANUARY 14, 2020

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Map Content.

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process.

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NetWits

FEBRUARY 1, 2011

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and wacking the whole thing out the door? Your subject line is one of the primary triggers to get your email opened.

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email Effective Images Attention 177

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 in revenue from one mailing. Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. Would you be happy with a return of.30

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Nonprofit Tech for Good

AUGUST 30, 2024

A McKinsey report states, “For Generation Z, as we have seen, the main spur to consumption is the search for truth, in both a personal and a communal form.” Professional jargon is like kryptonite to genuine communication. Or a young writer can refresh and update email and web copy so it’s approachable and jargon-free.

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People Strategy Los Angeles Generation 224