article thumbnail

Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

I do occasionally give thumbs up, and sometimes I’ll even comment. That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. Thumbs up and comments are difficult to inspire. Is Facebook ROI there, but not possible to track since most fans are silent on Facebook?

ROI 211
article thumbnail

Promoted Facebook Posts for Nonprofits: The ROI of $30 Spent in Advertising

Nonprofit Tech for Good

The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. 52 Likes :: 14 Comments :: 5,812 People :: 16% Reach :: 37 Shares :: $30. 52 Likes :: 3 Comments :: 5,191 People :: 14% Reach :: 18 Shares :: $0.

ROI 206
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

ROI 135
article thumbnail

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

article thumbnail

How to measure the ROI of your ongoing SEO efforts

The Next Web

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

ROI 159
article thumbnail

7 Things Nonprofits Need to Know About the New Facebook Pages

Nonprofit Tech for Good

The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates. As long as this new design doesn’t affect the ability of your Status Updates to show up in the News Feed (s), then you shouldn’t notice any difference in your Facebook ROI.

Facebook 267
article thumbnail

Five Nonprofits That Have Found Their Facebook Voice

Nonprofit Tech for Good

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. At the very least, you should have a goal of two Comments or Thumbs Up per Status Update per 1,000 Fans.

Voice 262