The MatrixFiles

FEBRUARY 23, 2024

One association conducts an annual brand tracker; trust in the association is one of the metrics. Track trends in your industry. The key takeaways from this discussion are: Start conversations at the staff, leadership, and Board levels.

Associations 130

Associations Industry Government Education 130

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. followers, can tweet and receive significant engagement (comments, retweets, likes) without having to engage their followers. Twitter can be mean.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Allegiance Group

JUNE 13, 2024

Your nonprofit doesn’t exist in a vacuum, so you’ll need to consider market trends when launching any campaign. Fundraising audits help you identify organization-wide trends, pinpoint more granular opportunities for improvement, and strengthen the foundation of your marketing efforts. Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

MARCH 4, 2024

Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Key reporting features The most impactful reports encompass a variety of aspects, from donation trends to donor retention. Let us know in the comments below.

Report 62

Report Effective Fundraising Template 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). So trackbacks and comments get more weight than clicks and views.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. It’s also an excellent platform for awareness campaigns and sharing educational content in a format that resonates with the platform’s trends.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. Are you tracking Return on Investment (ROI), and how? Stay in tune with what other nonprofits are doing, and what social media trends are evolving, and learn. MySpace, back when it was cool. Please summarize your ROI.

United States 225

United States Social Media Interview Media 225

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Track your results. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Keep an eye on trends in employer information. Then, there are plenty of opportunities to make the most of your tracking results. Setting detailed objectives helps your organization keep track of how many donations you’re bringing in within a certain timeframe.

Guide 98

Guide Script Tips Gift 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. The work is tracked in a shared spreadsheet and accompanying meeting notes.

Content 102

Content Measure Organization Strategy 102

Nonprofits Source

JULY 25, 2023

As you and your ambassadors build out content, Double the Donation’s guide to digital marketing for nonprofits recommends tracking social media metrics, such as the number of impressions, reposts, and likes, to assess how your social strategy is performing overall.

Marketing 52

Marketing Tips Fundraising Contest 52

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Connect Alumni with Current School Experience.

Practice 109

Practice Tips Social Meme 109

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. That said - they are still useful as part of your metrics and tracking. Do your website visitors find your content compelling enough to comment on and share on social networks? Great question.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Let’s say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms. How do you pick that number? However many had struggles with data included reliability of social media metric tools, not knowing the right metrics to track or tracking too many data points.

Benchmark 105

Benchmark Social Media Global Project 105

Media Cause

FEBRUARY 12, 2024

By leveraging relevant keywords, hashtags, and trending topics, nonprofits can tailor their posts to align with what their audience is buzzing about and searching for. #3 Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies. Be aware that adding keywords in comments does not help with search.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. I look at the following metrics: Total Interactions.

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Here’s my spreadsheet aerobics daily and monthly routine. I grab the monthly daily data from the insights tool (old version) and download into a spreadsheet. Out of the 25 or metrics I could look at, I only collect the following metrics: Total Interactions. New Fans (Likes). Unsubscribes. Page Views.

Social Media 100

Social Media Strategy Media Social 100

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Media 51

NTEN

JULY 19, 2012

At the end of a documentary, they provided a text-to-give call to action and were able to track the metrics as the campaign developed. While running their campaign, National Geographic found that the giving trends of mobile donors mirrored those of their more traditional fundraising methods.

Mobile 61

Mobile Create Strategy National 61

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. Engaging with comments on your content. . Liking, sharing, or commenting on your followers content. . Mistake #9: Not Tracking Results

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. Now say that five times fast! More on that later.

Story 72

Story Learning Organization Social Media 72

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. Post your comments in the form of a question. Respond to comments. Metrics, metrics, metrics.

Facebook 51

Facebook Ratio Influence Social Media 51

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? I think the Metrics Insider recommendations are spot on.

Analytics 54

Analytics Google Social Media Websites 54

Care2

AUGUST 22, 2013

Produce a monthly website and online engagement report of key metrics. Record key online engagement on a spreadsheet so you can track what compels your community to engage with you online. Nonprofit Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Technology Trends Web 2.0

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame. People are open sourcing their metrics, and building taxonomy. To get the market from niche to mainstream people are working on taxonomy, metrics and peer and trend ratings. Lagging indicators -.

Taxonomy 61

Taxonomy Metrics San Francisco Ghana 61

Connection Cafe

APRIL 18, 2013

Be prepared to make your business case and define ROI metrics and don’t be afraid to ask for internal/external examples and templates to make sure you are on track with the expectations of your organization. CRM Emerging Trends Implemention Planning budget Goals Non-Profit' Show me the ROI. Look for the low hanging fruit.

Tips 35

Tips ROI Phase Info 35

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

The steps include reading, commenting, and sharing stories of personal behavior change. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.”

Measure 98

Measure Policy Social Media Green 98

Care2

MAY 4, 2010

Beth Kanter wrote up a terrific post on how she tracks the success of her Facebook Fanpage. The key metrics she looks at monthly from Facebook’s insight tool is: Total Interactions. Spreadsheet Aerobics: Actionable Measurement for Social Media. New Fans.

Headline 49

Headline Social Network Mobile News 49

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To create a new comment, use the form below. Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? Actively engage with your audience through comments, forums, or social media to demonstrate responsiveness and build trust.

International 91

International Strategy Search Structure 91

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

10 comments… read them below or add one } 1 Allan Benamer 09.18.07 It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

Stats 100

Stats Web Statistics NTEN 100

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Thats why we typically provide a registration module and track this info for our clients.

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

WHY THIS CAMPAIGN People were buzzing about the issue online and obviously outraged by their comments. We could tell by all the comments and images floating around. We also do not track time ??? will be easier to track ??? If it was worth your time? everything is an estimate. use a vanity URL.

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. And, I also need to make my information tracking a bit more systematic.

Goal 50

Goal ROI Wiki Metrics 50