Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Classy

AUGUST 4, 2021

Members of this team review fundraising metrics , such as: Which recurring donors have upcoming credit card expirations, in order to stay ahead of lapsed recurring gifts. They’ll look at metrics on missing donor data, address updates, and donor actions. How many volunteer hours were recorded for a park cleanup event. GallantFew.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Allegiance Group

JUNE 13, 2024

Your nonprofit doesn’t exist in a vacuum, so you’ll need to consider market trends when launching any campaign. Fundraising audits help you identify organization-wide trends, pinpoint more granular opportunities for improvement, and strengthen the foundation of your marketing efforts. Your supporters. Performing audits.

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Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. That said - they are still useful as part of your metrics and tracking.

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Bloomerang

MARCH 4, 2024

Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Measure Impact: Link fundraising successes to specific projects or programs, showcasing the tangible outcomes made possible through donor support.

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Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. It’s also an excellent platform for awareness campaigns and sharing educational content in a format that resonates with the platform’s trends.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

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Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

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Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. How to Measure Success. Experience Our Nonprofit Event On-Demand.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

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Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Staff the organization’s social media accounts by monitoring follower activity (shares, likes, and comments) and ping those individuals with a way to volunteer or donate (or some other call to action). Facebook , Reddit , LinkedIn , and Twitter have great options.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. If your panel isn’t on the list, add a link and title in the comments. They want to connect.

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Qgiv

JANUARY 12, 2023

Your goals should always be SMART goals to ensure that you can easily measure your progress throughout the year and understand how to tweak your strategy to reach your goals. SMART goals are goals that are specific, measurable, achievable, relevant, and time bound. Drive engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

And, if you submitted a nonprofit panel - and I managed to miss it while scanning 1200 in ten minutes - please add the link and description in a comment. I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining.

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Care2

JUNE 19, 2012

Both “Likes” and comments on photos are a lot more popular then posts that have links, status updates, and video. ThankGoodness When looking at these trends it’s important to be honest about the value of someone “Liking” your organization’s status. Tell us in the comments.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Then they can comment, share and/or like your wall posts which then shares it with all their friends – now that’s viral. As a matter of fact you’ll notice that the LIVESTRONG representative is talking with the people, sharing things, commenting, liking wall posts and more. Comment on their wall posts. They are fully interacting.

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Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. Post your comments in the form of a question. Respond to comments. Metrics, metrics, metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

Administrative Dashboard: Facebook has given us a nice administrative dashboard that let’s us see our metrics and fan activity in an easy to glance screen. If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it. Share in the comments below.

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Care2

OCTOBER 20, 2010

Yesterday in part one " Measuring the Impact of Your Social Media Program " of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. None of these measurements will be helpful unless your organization knows how to truly engage people on social networks.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. More on that later. I am now significantly more likely to take another class than I was before.”

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Story Learning Organization Social Media 72

Bloomerang

NOVEMBER 13, 2021

But most importantly, we love for these sessions to be interactive, so feel free to chat in your questions and comments along the way. And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.”

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We came up with the term “Ambient” data to describe unstructured data out that is generated through social media channels – tweets, status updates, comments, etc. Do you need share of voice metrics requiring vast amounts of competitive data from across the web? ” Lucy Bernholz, “ Data-first Philanthropy.”

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Social Media Channel Data Media 101

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

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Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Or worse…) “Well our [insert leader/board member(s)] like to see follower growth to measure success.” . Engaging with comments on your content. . Liking, sharing, or commenting on your followers content. .

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Connection Cafe

AUGUST 28, 2018

The point is that in most cases these exceptions are highly beneficial to your organization, but because they do not fit previous trends in behavior, they cannot be predicted or anticipated. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis.

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NTEN

MARCH 3, 2011

Twitter Analyzer ( twitteranalyzer.com ) It is very important to think about your goals and how you’re going to measure success when diving into a new online venture, and listening is no different. There are many tools out there for measurement, but I like Twitter Analyzer, because of the breadth of statistics it provides and its ease of use.

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Forum One

FEBRUARY 11, 2010

Another session I enjoyed was a collaborative conversation about how one can possibly "measure" design. The session turned into a brainstorm of useful metrics, and the group together came up with some pretty good benchmarks that could be refined and turned into a reasonable way to assess design. Tell us in the comments!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

I sought out sessions that focused on setting industry standards for social measurement. Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame. People are open sourcing their metrics, and building taxonomy. She’s launched a policy project you can read about here.

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