Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2011
It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.
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