article thumbnail

[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

Mail 119
article thumbnail

End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

Problem 119
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 121
article thumbnail

Timing Year-End Fundraising in an Election Year: A Survival Guide

Bloomerang

To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Drop it in the comments. You’re just scheduling them so that more go out immediately after the election rather than the two weeks leading up to election day.

article thumbnail

[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Let us know in the comments.

Mail 111
article thumbnail

Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

I do occasionally give thumbs up, and sometimes I’ll even comment. Very few new e-mail newsletter subscribers. And when I poll my webinar attendees about where they first heard about the webinar… the results are always the same: 1) Referral from friend 2) My Blog 3) My e-mail newsletter 4) Twitter 5) Other 6) Facebook.

ROI 229
article thumbnail

Millennials got Mail: 6 ways to successfully target the ‘always connected’ generation through email

The Next Web

Comfortable with technology and used to constant emails, can the old-school electronically mailed message stand out midst the noise? So, millennials are still receiving emails, but what keeps them from easily app-swiping to delete the mail, and encourages an open and action? Share your thoughts in the comment below.

Mail 141