Candid

JANUARY 30, 2023

Or maybe you’ve heard comments from a board member or supporter that elements of your brand no longer align with your current mission and values. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

Nonprofit 109

Nonprofit Audience Library Research 109

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. How does the community see their impact and influence on your station? Here’s a quick video interview I did with Annie Shreffler : Presentations. Metrics Template.

Social Media 178

Social Media Public Media Community 178

Amy Sample Ward

DECEMBER 2, 2009

You can join the conversations in the comments, or click through to the original posts to find what others are saying. " Tags: roundup activism analytics bookmarks community communitybuilder facebook list metrics nptech onlinecommunity postalicious resources roi socialmedia twitter.

Web 114

Web Bookmarking Metrics Twitter 114

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. Metrics that Matter. You can now see beyond the Likes and comments on your page. John Haydon has an in-depth video tutorial that will walk you through every report now available.

Facebook 196

Facebook Change Tutorial Plugin 196

Non Profit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Large audience and engagement numbers are not the only metric of social media success.

Social Media 94

Social Media Media Strategy Social 94

Connection Cafe

AUGUST 13, 2012

Post your comments in the form of a question. Respond to comments. Make videos. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. Video views? If they share your video? Metrics, metrics, metrics. Pin things.

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Amy Sample Ward

JUNE 17, 2010

A blog post has, like this, one person writing it and sharing it at the end for comments. From @winwinapps: The fact that social media is forming networks and connections allows local to have more global influence. The most engaged people will sometimes come up with the most amazing and creative ways to take action or influence.

Community 132

Community Build Local Los Angeles 132

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. Identifies influencers. Now say that five times fast! More on that later.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

There were some fantastics reflections and comments in the post, " Social Change Behind the Firewall " and you all are so smart that I wanted to summarize the thread and share it with folks who many not have trolled through all the comments. Take for example video. Find an ally who has influence.

Change 69

Change YouTube Social Media Myspace 69

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Produce a monthly website and online engagement report of key metrics. Cycle through a combination of blog authors and guest bloggers from within your organization, board members, influencers, etc. Media – Photos, Video, Audio.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments. Build relationships with influencers. Use metrics to discover what works and what doesn’t. Please tell us about it and leave a link in the comments. Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. Make sure you have someone armed with a camera to capture photos and videos of every event to show people what you’re all about. If you invest in creating a 3 to 5-minute video on YouTube, you can also republish short clips on different platforms. To bind someone to do something.

Websites 37

Websites Strategy Content Audience 37

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

If you know of campaigns and lessons learned that haven't been included, please leave a comment: August 2007 I launched a campaign to raise money and get t-shirts donated for the Cambodian Bloggers Summit. One metric for me in measuring success, was I able to inspire other people to take action? (at

Analysis 87

Analysis Twitter Giving Lesson 87

Connection Cafe

MARCH 21, 2016

Hopefully you’re planning your own ME moment in 2016, tell me about it in the comments below. Let’s Get Tactical: Understanding Digital Metrics and What They Mean. Looking fwd to hearing from others, what they recommend and how they use the metrics to adjust and improve results. 10:30-12:00 pm.

San Jose 20

San Jose Guide Advice Podcast 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear about letting the public comment back "publicly". There are many different tools to support this - from leaving comments on blogs or using twitter. You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites.

Marketing 70

Marketing Blackboard Social Social Media 70

Amy Sample Ward

NOVEMBER 17, 2011

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” Strategic Data.

Social Media 240

Social Media Media Help Metrics 240

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

With video conferencing, broadband, and Second Life, well, we can all safely stay ensconced in our own virtual-reality-sensory-deprivation-tanks and just digitally dance the salsa at the next NTEN gathering.??? But he does point out that technology is not substitute for face-to-face meetings and the chorus of comments agrees.

Open Source 50

Open Source Nptech Summary Tag 50

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Find more videos like this on Internet Time. Video from Jay Cross and more about Matt from Jamie Nelson. It was like an intellectual candy story so many topics of interest such as Beth Kolko - Emerging Markets, Troy Malone - The GTD Timebomb, and Monica Guzman - How to be a Great News Commenter.

Blogher 50

Blogher Peru China Conference 50

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I think the medium is just too fluid for that.

Social Media 68

Social Media Twitter Action Advocacy 68

Greater Giving

JANUARY 17, 2024

Key Performance Indicators (KPIs) for Nonprofit Awareness Campaigns Key Performance Indicators (KPIs) for nonprofit awareness campaigns provide tangible metrics to quantify impact, demonstrate accountability, and help nonprofits refine their strategies.

Awareness 40

Awareness Digital Campaign Strategy 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

But as Nina notes, they are doing research from this experiment about the role of independence and influence in a participatory experience. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. any other comments or suggestions - leave them in the comments.

Arts 74

Arts Social Media Examples Artist 74

Allegiance Group

FEBRUARY 2, 2024

This framework breaks down the five key elements of a goal, asserting that they should be: Specific: Define success using a certain metric or other numeric value (e.g., Reference metrics from past marketing campaigns to identify how new supporters found your nonprofit and which channels receive the most engagement.

Digital 52

Digital Marketing Channel Nonprofit 52

Forum One

JANUARY 26, 2024

“On-page SEO” is the process of enhancing and maintaining these elements: Title tags: Crafted title tags are the initial impression users have of a page in search results, influencing click-through rates. Diversify your content strategy by incorporating various formats, including blog posts, articles, videos, and infographics.

International 91

International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

It is also important to think about what specific metrics are needed to measure along the way. Increase likes and comments with fans on Facebook to 3 comments per post by June 30, 2012. Create video trailers for all productions garnering an average of 100 views per trailer for the 2011-2012 programs.

Social Media 129

Social Media Media Social Chart 129

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Laura: What are your goals?

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. I quickly took photos and did a fast video of him explaining it. You can't quantify love as a metric, but it is important sign or signal of life in your online community. I do this with every social media activity as well as whenever I teach.

Classes 95

Classes Learning Fundraising Reflection 95

Museum 2.0

AUGUST 21, 2008

Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" Maybe a comment card or book. Is someone posting videos on YouTube using your museum as a backdrop?

Museum 20

Museum Review Rate Voice 20

Amy Sample Ward

FEBRUARY 24, 2011

The tools in an analog world fulfilled a specific function but did not influence our planning or programs. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Analog Tools. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? If the answer to all those questions starts with a dollar sign, then you have your measurable metric. Take a look at the NTEN Crowd Funding Campaign to raise money for scholarships to its annual conference. Objective.

Fund 130

Fund Campaign Practice Giving 130

Whole Whale

MAY 8, 2020

A common metric for reporting on the number of people who viewed a piece of content and proceeded to click on an ad or link. This is your reminder to read the comments users leave on your posts! Influencer . a metric that defines whether a marketing campaign has succeeded or failed. Click-through rate (CTR) .

Social Media 72

Social Media Media Social Avatar 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

To follow the Twitter stream or ask questions or make comments, use the #ROI hashtag. Traffic, comments, tweets and other means of engagement to record. Carie Lewis, Humane Society of the US Carie's poem is about the Humane Society's experiments with photo contests and how to use metrics to improve your social media strategy.

ROI 76

ROI Social Media Slides Media 76