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Unlock Fans While Engaging Supporters Beyond Like, Share and Comment

Amy Sample Ward

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. As would be expected, the vast majority of these 125 people were Fans who received the call to action from their news feed.

Comment 259
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7 Things Nonprofits Need to Know About the New Facebook Pages

Nonprofit Tech for Good

In December 2009, Facebook announced that Boxes would be removed, Tabs would shrink in size to 520 pixels, and Status Updates showing up in the News Feed(s) would no longer be guaranteed (the more Comments and Thumbs Up your Status Updates receive, the more News Feed exposure you get). Tabs may actually now get more traffic.

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ATTN Nonprofits: Major Changes Coming Soon to Facebook Fan Pages

Nonprofit Tech for Good

But small nonprofits are going have a harder time with the new Pages, at the very least initially, because: 1) Status Updates showing up in the News Feed to all fans is no longer guaranteed. 90% of the power of a Facebook Fan Page is being able to post Status Updates that can be viewed by fans in their News Feed.

Facebook 274
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Five Nonprofits That Have Found Their Facebook Voice

Nonprofit Tech for Good

Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal.

Voice 270
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Instagram’s pinned comments feature is rolling out to everyone now

The Verge

Instagram on Tuesday started the official rollout of its pinned comment feature, which the company first began testing back in May. The original test coincided with Instagram releasing a tool for the bulk-deletion of comments, which has been live for two months. Today we’re rolling out pinned comments everywhere.

Comment 112
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Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now constantly in flux. 2) New Facebook Pages Manager App. As soon as you learn and become comfortable with a tool set, it’s replaced with a new one.

Facebook 278
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An Experiment with Facebook Advertising for Nonprofit Organizations

Nonprofit Tech for Good

If you haven’t yet noticed, three very important changes have been made that significantly effect your organization’s Facebook community: 1) Status Updates are no longer guaranteed to get exposure in the News Feed. More are seemingly showing up in the News Feed > Most Recent view, but definitely not all.

Facebook 244