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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. The conversation has shifted from blog comments to social media.

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When Do Your Customer Journeys Actually Begin?

The MatrixFiles

” Joanna with Gordon and his book, Buen Camino This comment from Gordon got me thinking. Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? How findable is a specific product in our store on Google?

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. For example, threads.net/@nonprofitorgs. A good example is the first thread by the Center on Budget & Policy Priorities. You can add polls to post.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. For example: 1.

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4 Ways to Enhance Your Association’s Online Presence

Achieve

Blog posts, videos, presentations, discussion topics, and more should be timely and relevant to your members. For example, an association for writers might create content centered around AI, the risks it presents to jobs in that field, and how to get ahead of the curve by using the technology effectively.

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Get More Out of AI, Start Chatting

.orgSource

That comment isn’t meant to cast shade; just to point out that although the bots are fun, there are still some hurdles involved in really putting them to work. Begin the Search Give the bot clear objectives. For example, the HubSpot bot is free with the platform, uses natural language, and sets up quickly.

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