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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

Take her ROI and Measurement list. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. Tags: socialmediametrics ROI. Photo by Caveman92223. Make a note of the obvious numb ers.

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Social Media Case Study Slam Panel at NTC 08: Danielle Brigida, NWF - A Case Study on Traffic

Beth's Blog: How Nonprofits Can Use Social Media

This case study is by Danielle Brigida from the NWF and her experience using Digg and StumbleUpon for generating traffic. Slide 1: My name is Danielle Brigida and I work on the Operations team for National Wildlife Federation. Today I'll be talking about using Digg and Stumbleupon specifically. Some great insights.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The more interesting or relevant an item is, the more work they will do to share or respond to that item so interactions that require more effort are weighted higher. Should There Be A Social Actions Category on Digg?

ROI 50
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See What’s Out There » Blog Archive » NTEN Does Web 2.0

See3

You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. The first was about ROI.

NTEN 45
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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

Over the last year, I have had to explain how social media works to diplomats, defense officials, and academics and students focused on fields as diverse as international affairs, management and sociology. Mastering each tool individually seems like a lot of work and a lot of people give up even before they begin. Tags: ROI.

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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

This is a technique I've used as a trainer, but it also works beautifully for social media projects. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. The secret sauce to success for nonprofits and social media is reflecting in action.