Comment Contact Develop Feeds 
Amy Sample Ward
NOVEMBER 5, 2012
At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. As would be expected, the vast majority of these 125 people were Fans who received the call to action from their news feed. Referral Rates.
sgEngage
OCTOBER 11, 2023
Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list. Develop an acquisition strategy for your top one or two social media channels. Every social media site uses algorithms to determine what content is displayed on a user’s feed.
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Nonprofit Tech for Good
APRIL 3, 2022
Staff the organization’s social media accounts by monitoring follower activity (shares, likes, and comments) and ping those individuals with a way to volunteer or donate (or some other call to action). Offer to support the development director, development committee, board chair, or ED in their fundraising tasks. Cultivation.
Media Cause
FEBRUARY 27, 2024
One way to be prepared for these spotlight moments, or even the unforeseen, is to identify your spokespeople, develop thought leadership profiles in advance, and have some rapid response frameworks developed and disseminated across teams. Be careful to comment on policy, not politics.
Bloomerang
JULY 24, 2023
Ask your development staff or executive director about additional fundraising tasks, especially those that always get pushed to the bottom of staff members’ to-do lists. If you have a lot of lapsed commitments, ask a board member to locate the donors on social media or get new contact info from people in your organization.
sgEngage
MAY 31, 2023
With HJC’s help, they developed personas and envisioned their journey as a funnel, with lead conversion at the top. Assign top fundraisers to a development officer’s portfolio so they receive 1:1 outreach from a gift officer. Identify preference for action: Create surveys; analyze behavioral data points; develop personas.
ASU Lodestar Center
MAY 24, 2011
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