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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

These are tips to help them make the journey toward collaboration. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

These are tips to help them make the journey toward collaboration. Integrate Strategy There are plenty of incentives for collaboration. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Effective strategy begins with an integrated plan.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Watch Video.

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Get More Out of AI, Start Chatting

.orgSource

You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Eliza was a natural language processing program created to explore the dynamics of conversation between humans and machines. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. This initial collaboration proved successful, leading to recurring monthly sessions and a significant revenue stream for the association.

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7 steps to advance your volunteer program with your online member community

Nimble AMS

Create and manage different volunteer groups To encourage and facilitate conversation between your member volunteers, use your online community platform to create different groups. If your volunteer program is large, you might want to add more groups to ensure conversation flows more freely. Your online community platform can help!

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