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Don’t slap your nonprofit’s name on a piece of clipart and call it done. Establish your brand: What does your nonprofit stand for and what impression do you want to make on prospective donors? Your logo, tagline, key messages, and website will reflect your brand. Consider working with a branding consultant to get this just right.
About the Author: Kelly Velasquez-Hague brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role as the Director of Content Marketing for OneCause. Then, determine how to best integrate this donation tool to maximize support.
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