7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts
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APRIL 23, 2023
To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. Many donors won’t understand your insider language and will stop reading. A perfect thank-you letter does both.
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