Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JUNE 1, 2009
To the best of my knowledge, not a single nonprofit organization has yet raised more than $200,000 through social networking – cumulatively. Yes, NGOs can and should be raising more $ online (and here in Greenpeace China we are doing just that) but I have yet to see strong data that supports us shutting off the DM facet just yet.
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