Campaigning #4Change Recap
Amy Sample Ward
JANUARY 15, 2010
creativegreeniu : and why the 350 campaign worked is because it effectively reached a diverse demographic & moved them to action on a complex goal. rootwork : Key element for success, to me, is allowing ppl to speak in own voice, e.g. [link] was abt ppl, not an org. zerostrategist : Google / China comes to mind!
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