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Relief organizations and first-responders are working tirelessly to provide aid to those affected by Hurricane Sandy. The staff at TechSoup Global is keeping all those affected by the devastating hurricane in our thoughts as we work to support recovery efforts. Prepare Your Organization for Any Disaster.
Unfortunately, this isn't Domino's Pizza and disaster response can't work as if it is. The American Red Cross is now looking into how best to give the public an increased role in disaster response. BUT, what if we did invite the public to provide situational awareness such as telling us about the elderly people on a hill?
As we have seen in natural disasters from Hurricane Katrina to the Chile Earthquake, people are using social media to reach out for help. And they expect a response from emergency and disaster response organizations. Social media has radically changed how people communicate, including their calls for help.
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