How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 25, 2008
Rather than simply saying their Cause was "helping orphans in China," LWB specifically picked 10 children dying of heart disease to offer help. Those funds will help so many orphaned children have the surgeries and other care they need. Their Causes page garnered over $94,000 from 6,268 members in 50 days. How did they do it?
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