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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.

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10 Online Fundraising Tools to Watch in 2021

Nonprofit Tech for Good

Designed to inspire generosity in children, members are mailed monthly postcards featuring nonprofits and then the family can listen to the impact of their giving through Alexa. Helpen is an interesting fundraising concept that combines voice giving with print. Jewelry for Good :: jewelryforgood.org.

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Nine Holiday Card Programs That Benefit Nonprofits

Nonprofit Tech for Good

” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very strong impression – especially if the proceeds benefit a nonprofit. Anderson Cancer Center Children’s Art Project :: View Collection.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

Children and youth – 10%. Direct/Post mail (credit or debit card, cheque) – 12%. A handwritten note sent through the mail asking me to give – 12%. Latin America and the Caribbean – 9%. 3) 74% of GivingTuesday donors are female, 25% male, and 1% non-binary. Animals and wildlife – 11%.

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3 strategies for more meaningful donor engagement 

Candid

I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. As we expanded into a social enterprise and holistic women’s empowerment initiative, I struggled with fundraising.

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11 Holiday Gift Programs That Benefit Nonprofits

Nonprofit Tech for Good

Gifts of Hope help children and families around the world receive training and animal gifts that help them become self-reliant. You can send your Kiva Card by email, snail mail, post it to your Facebook friend’s wall or print and deliver it yourself. Save the Children :: Gifts of Joy. Heifer International :: Gifts of Hope.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Currently, more than 50 percent of children ages 0–8 spend an average of 43 minutes daily on smartphones and tablets watching videos, reading, and playing games. Those born into generation X came of age writing and mailing checks to nonprofits, but they now overwhelmingly prefer donating online in amounts ranging from $100 to $499 annually.