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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

Allegiance Group

Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively. Sandwiched between two of the largest generations in the U.S.

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? Stories also generate empathy. But, if you’re willing to put in the work and attempt to enter their minds, it will pay off in ways you wouldn’t believe. It’s sort of the ultimate power, isn’t it?

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Strategies To Re-Engage Your Lapsed Donors

Bloomerang

What comes to mind when you hear “ lapsed donors ”? A massive generational shift in giving is happening right now with donors aged 60 and older. Older Americans—Baby Boomers—have massive wealth, and trillions of dollars will be passed down as members of this generation pass away. Don’t do it! Why should you care?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. Name your images: A generic name like “IMG_1234.jpg”

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Gen Z Is Ready to Join Your Junior Board of Directors

sgEngage

My close circle includes two younger cousins, both members of Generation Z. According to USAFacts.org, Gen Z is the generation born in the 15-year span from 1997 to 2012. This is the newest generation to gain influence in the world. This is the first generation that never knew life before smartphones. ( Well, sort of.)

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The Mother-Led Movement to Save Our Kids’ Climate

Saleforce Nonprofit

I believe that our children’s generation is key to creating lasting change in equality, justice, climate change, and human rights. It’s the gift of having my children teach me that everyday actions can make a world of difference. Children are teaching their parents that everyday actions can make a world of difference.

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